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Update news Masan Consumer
In less than a month, Masan Consumer, a consumer business of major conglomerate Masan Group, has initiated two deals to take its businesses beyond the food and beverage sector.
Vinamilk, Sabeco, and Masan Consumer have spent thousands of billions of dong each year on advertising programmes to increase their market shares in stiff competition, according to newswire Cafef.vn.
Masan Consumer Holdings, a subsidiary of Masan Group (MSN), has successfully sold VND2.1 trillion (US$98.3 million) worth of 10-year bonds with an annual coupon of 8%.