McDonald's Corp. announced Monday the company and its franchisees launched an ambitious campaign to recruit 50,000 people on April 19 to its already massive workforce of 600,000 in U.S. and 1.7 million world-wide.


HTML clipboard People pass by a McDonald's restaurant in Chicago, the United States, on April 4, 2011. McDonald's Corp. announced Monday the company and its franchisees launched an ambitious campaign to recruit 50,000 people on April 19 to its already massive workforce of 600,000 in U.S. and 1.7 million world-wide. (Xinhua/Jiang Xintong)
The Oak Brook-based burger company initiated a weeks-long advertising and public-relation campaign leading up to April 19, aiming at improving the image of working at McDonald's.


McDonald's Corp. plans to hire 50,000 all types of employees, the company said that it will spend more than 518 million dollars more in wages and salaries in the coming years, and more than 41.5 million dollars on training.


The company said that the massive hire-up plan will add 54 million dollars more in payroll-tax contribution to the U.S. economy, and the 50,000 new crews will generate nearly 1.4 billion dollars in annual spending.


Job hunters can apply in person at any of the burger giant's 14, 000 U.S. stores or through the company's official websites.


Meanwhile, the company will reach target audiences in a variety of ways such as print magazines, social network, digital channels or local radio spots, except TV, as the company found print was the best medium to communicate the story about brands and the opportunity.


The campaign will highlight McDonald's restaurant employees in various ranks in order to recast the "Mcjob", a derogatory slang for a tall order, into a desirable opportunity for those frustrated job seekers.


The company's western division held a hiring event last spring, and recruited about 13,000 people.


This announcement from McDonald's represented latest sign of an improving U.S. job market, as the U.S. Labor Department reported last Friday that expansion in U.S. payrolls for March was stronger than expected and that the unemployment rate dropped to a seasonally adjusted 8.8 percent, the lowest level since March 2009.


VietNamNet/Xinhuanet