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MICE tourism
Update news MICE tourism
Ho Chi Minh City shifts MICE tourism from venues to experiences
With new opportunities following its administrative merger, Ho Chi Minh City is accelerating MICE tourism, shifting from attracting visitors to creating integrated experiences that extend stays, increase spending and generate greater economic value.
Da Nang strengthens position as leading MICE destination
Da Nang welcomed a MICE delegation of around 5,000 people from WinCommerce from June 1–3, underscoring its growing appeal as one of Vietnam’s premier destinations for meetings, incentives, conferences and exhibitions.
MICE tourism positioned as key driver of HCM City’s travel sector
MICE tourism is identified as a signature product playing a pivotal role in driving the growth of HCM City's tourism sector.
Da Nang remains ideal destination for MICE events in Asia
Da Nang has kicked off 2025 with a dynamic start in the MICE tourism sector, drawing corporate groups eager to mix business with leisure - a trend highlighted by the municipal Department of Tourism.
