VietNamNet Bridge – The phone market in the past two months has not grown as expected by retailers but has witnessed a decline in consumption instead.


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“This results from the falling consumption of the whole market and consumers tend to wait for new products which are often launched at year-end,” said Doan Van Hieu Em, manager in charge of phones at the retail chain Thegioididong.com. He said sales on the market in June and July may have dropped by 10% compared to April and May.

According to retailers like Vien Thong A, Thegioididong.com, MaiNguyen and FPT Shop, their phone sales have slightly dropped. Most consumers favor medium-cost phones priced between VND3 million and VND6 million.

Nokia and Samsung are still the two phone producers having the highest sales volumes, especially with Galaxy Y and Nokia Lumia.

Retailers forecast that Nokia Lumia 520 would continue to dominate the mid-end smart phone segment in the coming time.

Despite the dropping sales in the past three years, the import value of phones and components has continuously increased.

The import value increased from nearly US$1.5 billion in 2010 to over US$2.72 billion in 2011 and over US$5.04 billion in 2012. The import in this year’s first half alone amounted to nearly US$3.82 billion.

According to Em, a large volume of phone components is imported to serve operations of Samsung’s phone plant.

Source: SGT