return icon

Mobile World and foreign partner to open new retail chain in Indonesia

Doan Van Hieu Em - CEO of two tech retail chains The Gioi Di Dong (Mobile World) and Dien May Xanh – told VietNamNet that the Mobile World will open a new retail chain in Indonesia this year.


Thế Giới Di Động sẽ bắt tay đối tác mở chuỗi ở Indonesia

Inside a Dien May Xanh store in Ho Chi Minh City. (Photo: Hai Dang)


“The first stores may open in Indonesia this year. Mobile World staff are there to implement this project,” Hieu Em said.

This is the first time that Mobile World is working with a local partner to open a retail chain instead of doing it by itself.

According to Hieu Em, to open a chain in the largest country in Southeast Asia, Mobile World wants to cooperate with a market-savvy business to speed up the progress. “We can save several years compared to deploying in a completely new market on our own,” he explained.

This is the new philosophy of Mobile World, Hieu Em added. For example, the Mobile World chain took about 17 years to thrive. Dien May Xanh chain took nearly 10 years, while Bach Hoa Xanh chain also spent 5-7 years, but the later chains will be accelerated.

The development of later tech retail chains like TopZone, AVA, and super-small Dien May Xanh is proof of the fast deployment speed of this multi-industry retailer.

With the new retail chain in Indonesia, Hieu Em said that within five years, the joint venture company will be listed on the stock market, possibly in Indonesia.

Indonesia is the second country in Southeast Asia where Mobile World has decided to expand, after Cambodia.

Previously, in mid-2017, the firm opened its first phone store in the capital Phnom Penh of Cambodia, called BigPhone. Using a brand identity similar to a retail chain in Vietnam, Mobile World forecasted that each store in the chain would have sales of VND 2 billion (nearly $1 million) a month and be a springboard for the company to enter the Southeast Asian retail market.

Three years later, the BigPhone chain was renamed as Bluetronics, which sells both phones and electronic products. By the end of 2021, Mobile World had about 50 stores overseas and had earned nearly VND 500 billion (over $25 million), equivalent to 0.4% of its total revenue.

Indonesia appeared in the list of potential markets of Mobile World about two years ago. Previously, the company planned to expand operations in Laos and Myanmar after Cambodia because these countries are geographically close to Vietnam and their retail market for phones and electronics had not yet developed. However, this plan was stalled by the pandemic.

Hai Dang

Vietnamese businesses capable of reaching out to global market

Vietnamese businesses capable of reaching out to global market

Many Vietnamese companies are able to reach the regional and international market after accumulating experience and financial resources in the domestic market.

Mobile World to open new retail chain selling only Apple products

Mobile World to open new retail chain selling only Apple products

Vietnam’s big retailer Mobile World has announced that its TopZone chain will sell Apple products only.



Foreign travel website suggests 10 best things when visiting Vietnam

Kayaking in the waters of picturesque Cat Ba island and taking a food tour to sample delicacies around Ho Chi Minh City are among the 10 best things to do in Vietnam, according to UK-based travel website Time Out.

Vietnam’s coconut kingdom protects organic coconut areas by biological methods

When the trend of consuming organic products is increasingly popular, the development of organic material sources has become an urgent requirement. Protecting these sources has become a great concern of producers in many countries around the world.

Electronics industry capacity must keep up with increased investment

Vietnam needs policies to enable the electronics industry to ready its supply chain as the country becomes ever more attractive for investment, Deputy Director of the Industry Agency under the Ministry of Industry and Trade Pham Tuan Anh said.

VN central bank shifts up interest rates to combat US Fed adjustments

After the State Bank of Vietnam implemented the new operational interest rate on September 23, all joint-stock commercial banks, with the exception of state-owned ones, have adjusted the deposit interest rate for most terms.

HCM City targets international cruise tourists

Ho Chi Minh City has great potential to attract international cruise tourists as part of an effort to speed up tourism recovery post-pandemic, experts said.

Waste criteria lacking for nation’s IPs

Vietnam’s industrial parks are in the process of transitioning to more ecological models, but are struggling due to a lack of regulations on reusing treated waste and wastewater.

Vietnam experiences solid rise in production

The Vietnamese manufacturing sector rose solidly inside growth territory at the end of the third quarter of the year.

VN-Index bounces back from two-year low

The benchmark VN-Index on Wednesday regained the 1,100-point landmark after falling to a two-year low, but low liquidity may threaten the market recovery in the next sessions.

Sexual-assault victims choose to remain silent amid backlash on social media

Many travelers have told VietNamNet that they had been victims of sexual assault but later decided not to report their cases for fear of being ridiculed and blamed.

'South Korean street’ in HCM City deserted as business people leave

Amid business decline, some South Korean businessmen have gone bankrupt or shut down their business and left for their home country. It’s unclear if they will come back.

Foreign tech firms scale up operations in Vietnam

Molex, the world’s leading electronic component and connection device manufacturer, has announced a plan to expand its production facility in Hanoi with a total production area of 16,000 sq m.

Vietnam’s veggie, fruit imports from China surge

Vietnam spent some US$473 million importing vegetables and fruits from China between January and August, surging by 74% year-on-year and accounting for 38% of the country’s total veggie and fruit imports.

Legal move towards fair competition in pay TV market

A new decree on the use and management of broadcasting services aims to create an impartial playground between domestic and foreign pay TV service providers.

79 villas to be pulled down in Phu Quoc for construction violations

Authorities in Phu Quoc Island in the southern Kien Giang Province are removing 79 villas that were illegally built in Duong To Commune.

Vietnam needs large domestic shipping lines

The lack of domestic shipping firms has caused difficulties for export companies.