return icon Vietnamnet.vn

Mobile World to open new retail chain selling only Apple products

Vietnam’s big retailer Mobile World has announced that its TopZone chain will sell Apple products only.

 

Cơ hội nào cho chuỗi TopZone của Thế Giới Di Động?

A TopZone store that is about to open in HCM City. (Photo: Hai Dang)

 

On October 22, when iPhone 13 series will be officially offered in Vietnam, 4 TopZone stores will open in Hanoi and Ho Chi Minh City.

According to Mobile World, TopZone includes 2 models: AAR (Apple Authorized Retailer) - the stores located next to Mobile World or Dien May Xanh stores, and APR (Apple Premium Retailer), which are independent stores.

Doan Van Hieu Em, CEO of MobileWorld, expects that the AAR model, with average area of 100-120 square meters, will bring in revenue of VND 2-3 billion/month. Meanwhile, APR stores (180-220 square meters) will earn about VND8-10 billion per month.

This retailer plans to have 50 AAR stores and 10 APR stores in the first quarter of 2022.

According to Hieu Em, in Vietnam, there is no Apple Store or Apple Center model as in other countries, so Mobile World is opening TopZone to have a professional and luxurious shopping space for customers. TopZone will also sell products that have never been in the local market.

The success of this new chain is still in question.

Previously, APR and AAR models in Vietnam were successful with names like Future World, iCenter and other stores. However, these stores were quickly surpassed by Mobile World and FPT Shop. Currently, there are not many stores of the APR model in Vietnam, with FPT Retail's F.Studio and eDigi the most outstanding names.

Mobile World used to open stores that sold only products of Apple, but were then closed.

TopZone was born in a new context so Mobile World will be more careful this time. We must wait for the future to see if it is successful.

Hai Dang

 

Will Mobile World open new TopZone chain abroad?

Will Mobile World open new TopZone chain abroad?

The Gioi Di Dong (Mobile World) has revealed the opening of a new chain named TopZone, with many indications that it will be their second retail chain abroad.

 

 

MORE NEWS

Carbon market to help achieve net zero emissions

Greenhouse gas emissions in Vietnam increased rapidly over the past three decades in direct proportion to the economy’s growth.

VIETNAM NEWS HEADLINES SEPTEMBER 29

Buckwheat Flower Festival returns to Ha Giang in November

Vietnam welcomes 1.87 million foreign visitors in nine months

Vietnam welcomed about 1.87 million international arrivals in the first nine months of this year, 16.4 times higher than the same period last year but much lower than that in the same time in 2019 before COVID-19 broke out.

Close to 123,000 sea turtles released back to sea

The Con Dao National Park in the southern province of Ba Ria-Vung Tau released 122,867 baby turtles into the ocean between January and September.

Vietnamese, Danish friendship blossoms over the years

Many foreigners have enjoyed diverse landscapes, authentic local food, endless love, eternal friendship, and a favourable investment environment in Vietnam.

China imports less glutinous rice from Vietnam

The proportion of glutinous rice in total rice exports to China has fallen from 74 percent to 48 percent.

Vietnamese artists to appear in Norwegian play

Several talented local artists from the Vietnam Youth Theater have been invited to perform in 'Hedda Gabler', a classic play which is considered to be one of the outstanding works of Norwegian writer Henrik Ibsen.

Minor improvements seen in the transparency of provincial budgets

The average ranking of budget transparency for localities in 2021 was 69.53 points out of 100, a rise of just 0.44 points compared to 2020.

Pianist Nguyen Dang Quang returns home for concert of classical music

Piano player Nguyen Dang Quang, son of composer Quoc Trung and renowned artist Thanh Lam, is a fresh and promising presence at the event.

VN central bank acts to tighten the Vietnamese dong liquidity

A recent money market report of Saigon Securities Incorporation (SSI) showed the SBV last week net withdrew a total of VND34.6 trillion through the OMO channel.

Vietnam needs to improve human resources in digital age: World Bank

To reach the goal of becoming a high-income country by 2045, Vietnam needs to quickly improve the quality and quantity of its human resources.

Vietnam’s GDP rises by 13.67% in third quarter: statistics office

Vietnam’s gross domestic product (GDP) grew by 13.67% in the third quarter, according to the General Statistics Office (GSO).

Ministry of Culture demands strict supervision of beauty contests

Culture, Sports, and Tourism Minister Nguyen Van Hung has signed a directive strengthening state supervision of a variety of cultural and artistic activities, including beauty pageants and modelling contests.

VIETNAM BUSINESS NEWS SEPTEMBER 29

Vietnam to become “new Asian tiger”: Italian journal

Vietnam to become the worlds chip production center

In the first eight months of this year, phones and electronic components have the most prominent export turnover in our country, reaching nearly 40 billion USD.
back_to_top