This accolade not only acknowledges VINUT's unwavering commitment to quality and innovation but also highlights its relentless efforts to promote Vietnamese agricultural products and consumer goods internationally. As a Vietnam National Brand recipient, VINUT solidifies its position as a pioneer in showcasing the potential of Vietnamese businesses.  

The Vietnam National Brand program: A 20-year legacy  

The Vietnam National Brand Program is a cornerstone of the country’s trade promotion strategy, initiated by the government and managed by the Ministry of Industry and Trade (MOIT).

Over the past two decades, the program has served as a benchmark for exceptional Vietnamese products and services, fostering confidence among consumers, enterprises, and regulatory bodies alike.  

Its overarching mission is to enhance Vietnam's competitiveness in the global market by recognizing businesses that excel in quality, innovation, and pioneering spirit. Beyond this, it strengthens Vietnam's global image as a producer of superior goods and services.  

According to Mr. Hoang Minh Chien, Deputy Director of the Trade Promotion Department (MOIT), the 2024 selection process occurred amidst global challenges such as natural disasters, economic fluctuations, and political instability. Despite these hurdles, the program maintained its strong influence, with over 1,000 businesses expressing interest and numerous enterprises participating in extensive evaluations.  

This remarkable engagement underscores the Vietnam National Brand's growing appeal and its vital role in shaping the future of Vietnamese industries.  

Rigorous evaluation criteria: Quality, innovation, and pioneering  

To earn the Vietnam National Brand title, companies undergo a comprehensive evaluation process, involving assessments from industry experts and officials across various ministries and associations. The evaluation is based on internationally recognized frameworks such as InterBrand’s brand valuation methodology and the Malcolm Baldrige National Quality Award.  

The process centers around three core pillars:  

- Quality: Ensuring superior product and service standards.  

- Innovation: Demonstrating creativity and advancement in processes and products.  

- Pioneering Capacity: Leading the way in industry developments and sustainability efforts.  

In addition, companies must meet stringent criteria for legal compliance, intellectual property protection, and corporate social responsibility. 

VINUT: A global ambassador for Vietnamese brands  

Nam Viet Food and Beverage’s recognition affirms its strategic vision of delivering high-quality, eco-friendly products that champion the value of Vietnam’s agriculture. With international certifications and a presence in over 200 countries and territories, VINUT has successfully established itself as a global symbol of excellence.  

The company’s approach transcends beverage production; it represents a commitment to elevating Vietnamese agricultural products to international prominence. Supported by a workforce of over 2,000 employees, Nam Viet continues to innovate and adapt to the diverse needs of global consumers, gaining trust and admiration across markets in Asia, Europe, and the Americas.  

The Vietnam National Brand’s role in a green future  

The 2024 Vietnam National Brand Award Ceremony, themed “Advancing into the Green Era,” emphasized the synergy between economic growth and environmental sustainability. This year’s program encouraged enterprises to integrate green practices into their operations, fostering a vision of sustainable development that positions Vietnam as a leader in global environmental stewardship.  

As a recipient of the Vietnam National Brand Award, Nam Viet is poised to contribute to Vietnam’s ambitions of building a prosperous, sustainable, and internationally respected economy. By combining innovation, environmental responsibility, and a commitment to quality, VINUT exemplifies the transformative power of the Vietnam National Brand program.  

PV