national brands

Update news national brands

Vietnam's national brand value jumps 45% to over 462 bln USD

Vietnam's national brand was valued at 462.279 billion USD this year, up 45.14% from 2020 and ranking 32nd among 193 countries, Deputy Minister of Industry and Trade Luong Hoang Thai cited Brand Finance, a UK-based brand valuation consultancy.

Low costs no longer an advantage, enterprises examine other ways to compete

Cost advantages for Vietnamese enterprises no longer hold as they did before. So, how will businesses compete over the next three to five years?

172 firms have products recognised as 2022 national brands

As many as 325 products by 172 enterprises have been recognised as Vietnam National Brands 2022, Deputy Minister of Industry and Trade Do Thang Hai told a press conference held in Hanoi on October 25.