In a groundbreaking fusion of culture and technology, artifacts from Hue’s Nguyen Dynasty are now equipped to share their stories through a simple smartphone tap.

Launched on December 18, the "Imperial Capital Archaeology Chronicles" project by the Hue Monuments Conservation Center combines the city’s heritage with digital innovation, aiming to bring Vietnamese culture closer to the global stage.

The project introduces collectible artifacts inspired by iconic Nguyen Dynasty treasures, such as the Dai Hong Chung bell of Thien Mu Pagoda, the Cao Dinh cauldron, and the Nguyen royal throne.

Available in two versions, the first is an immersive “archaeological experience” where participants unearth replicas encased in plaster using provided tools, mimicking the work of real archaeologists. The second version offers ready-to-gift artifacts in traditional packaging, making them ideal souvenirs.

Each item integrates Nomion identification technology using NFC chips, allowing users to access detailed historical and cultural stories by tapping their smartphones. Every piece is authenticated and uniquely licensed by the Hue Monuments Conservation Center.

Huy Nguyen, co-founder of Phygital Labs, highlighted the untapped potential of Vietnam's cultural industry compared to global leaders like Japan and the U.S., where cultural industries generate billions of dollars annually.

“Intellectual property is the backbone of cultural development, and technology serves as the crucial touchpoint,” he said.

The use of digital tools allows Vietnam’s heritage to be preserved in virtual spaces and showcased in global digital exhibitions.

Additionally, authenticated artifact replicas can be sold directly to tourists or through online platforms, spreading Vietnamese culture worldwide.

Despite its promise, integrating technology into heritage preservation is not without challenges. “We’ve faced difficulties navigating mechanisms and regulations,” Huy Nguyen admitted, emphasizing the need for trust and long-term commitment from cultural institutions.

Vo Quang Huy, Deputy Chief of Staff at the Hue Monuments Conservation Center, praised the collaboration with Phygital Labs as a bold step in digital transformation.

“With the leadership’s commitment and trust in young startups, we aim to bring Hue’s heritage to the forefront of global cultural industries,” he stated.

Nguyen Khanh Duong, founder of Comicola and a project collaborator, drew parallels to South Korea’s cultural rise led by early pioneers like CJ Corporation.

He called for more Vietnamese companies to join the cultural industry, highlighting the vast market potential and minimal competition in this growing field.

With technology as a bridge, Hue’s cultural treasures are poised to reach audiences far beyond Vietnam, transforming the way heritage is experienced and appreciated.

Le My