Speaking at the opening ceremony of Digital Content Creators Week 2026 on November 13, Tran The Thuan, Director of the Ho Chi Minh City Department of Culture and Sports, highlighted the significance of this year, which marks the 50th anniversary of Saigon-Gia Dinh officially being renamed after President Ho Chi Minh on July 2, 1976.

He said the anniversary provides an opportunity for the city to reaffirm its dynamic, creative and compassionate identity, as well as its aspirations for development in a new era.

According to Thuan, amid rapid digital transformation, cyberspace is no longer merely a channel for distributing information. It has become an environment for creativity, cultural exchange, community engagement and the generation of new economic value.

The event reflects the city's determination to embrace digital trends and harness technology, innovation and social resources to promote cultural development and strengthen Ho Chi Minh City's image and brand.

Under the theme Limitless Creativity – Connecting the City's Values, the week aims to inspire new ideas, encourage cooperation among digital media stakeholders and share stories about the city's heritage, culture, cuisine and people with domestic and international audiences.

Thuan expressed hope that every content creator would become an ambassador for the city, with each creative product helping showcase its distinctive identity and vitality.

He also emphasized that creativity must go hand in hand with responsibility, humanity and respect for the law, contributing to public trust and positive community values.

He said more than 3,000 digital content creators had committed to producing nearly 11,000 posts and videos during the week, with the content expected to generate more than one billion views.

Ho Chi Minh City launches cross-platform media alliance

As part of the event, the Ho Chi Minh City Department of Culture and Sports announced the pilot launch of the Ho Chi Minh City Cross-Platform Media Alliance.

Nguyen Ngoc Hoi, Deputy Director of the department, said the city's concentration of news organizations, media agencies, technology companies and digital content creators provides favorable conditions for establishing a collaborative network.

The alliance is intended to connect government agencies, the press, businesses and the creative community, bringing together resources across the city's digital ecosystem.

According to Hoi, the initiative will prioritize official information, accuracy and social responsibility while using technology, data and creative capabilities to advance community interests and the city's development.

The alliance will focus on five strategic priorities:

Innovating policy communication to improve how public information reaches residents.
Promoting cultural industries through original creative content and the promotion of heritage, destinations, arts and cultural values.
Spreading positive information online to foster a constructive digital environment.
Strengthening connectivity, data sharing and copyright protection across the media and creative ecosystem.
Building digital culture and trust by encouraging responsible online behavior and ethical technology use.

The city will encourage creators to produce original content highlighting its cultural heritage, tourist attractions, artistic traditions and distinctive local identity.

At the same time, the initiative emphasizes creators' social responsibilities, respectful conduct in digital spaces, efforts to combat harmful information and online fraud, and the responsible use of artificial intelligence.

The Department of Culture and Sports pledged to continue supporting cooperation among public agencies, organizations, businesses and the creative community.

Through these efforts, Ho Chi Minh City aims to gradually develop a healthy, professional and culturally distinctive digital media environment while strengthening its presence across online platforms.

Phuoc Sang