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It was 2 pm at a fashion shop on Thai Ha street in Hanoi and customers were waiting to make payments with their mobile phones.
Twenty eight e-wallets have been licensed, but 80 percent of market share belongs to only five of them, according to the State Bank of Vietnam (SBV).
Most e-wallets are taking losses, but they are still calling for capital from foreign investors.
An intermediary payment tool is the goal of many businesses, which want to develop their own ecosystems.
The market is open to giants with enormous financial resources to become the leaders. However, this competition itself, as well as e-commerce, is predicted to be cutthroat.