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Update news Pho 24
Locally-invested private firm Egroup, primarily involved in education and tech, has been bogged down in difficulties due to its heavy investment into two businesses in Vietnam, which are also facing passive losses.
Vietnam’s mergers and acquisitions market is abuzz in food and beverages, as well as in consumer goods, as the competitive landscape evolves and rivals reshape their portfolios.
Some Vietnamese businesses are trying to make domestic brands better known internationally through franchise contracts. If they can find partners, they will be able to accomplish their goals more quickly.
VietNamNet Bridge - Franchises are very popular in many countries but have not boomed until recently in Vietnam, with dozens of franchise brands. Notably, 7 Vietnamese brands have been franchised abroad.
VietNamNet Bridge – Nurturing the ambition of turning Pho 24 into a world class brand, eventually Mr. Ly Quy Trung decided to sell this brand for $20 million.