A peaceful countryside road in the ancient town of Hoi An.

American tourist Maureen Terris said that exploring the countryside and working as a farmer for a day helped her understand Vietnam’s unique wet rice culture. "Returning home, I will tell my exciting experience to my family and friends. The rural tour in Hoi An has left a good impression," she said.

Singaporean kids hoe to plant vegetables. "We explored the countryside, land had a chance to return to nature and had many great experiences," said Singaporean tourist Iron Man Chef Hewan.

German tourists smell the special scent of herbs in Tra Que Vegetable Village.

Australian kids bail water out of a bamboo bucket.

To serve foreign visitors discovering Hoi An’s countryside, in 2010 Tran Van Khoa, director of a travel company, invested hundreds of millions dong to develop the special countryside tour and encouraged local people to raise buffalos for tourism.

International tourists listen to Khoa’s introduction about Vietnam wet rice culture.

Sitting on buffalo to see the countryside of Hoi An.

A stop before exploring the countryside on a buffalo.

Singaporean tourists in Cam Thanh commune, Hoi An town.