Since late 2025, investors leasing apartments in Sunset Town, South Phu Quoc, have recorded robust returns, with occupancy rates consistently high and rental prices maintaining premium levels. These outcomes reflect the foresight of those who anticipated the Pearl Island’s tourism boom years earlier.

Sunset Town has steadily established itself as a focal point for real estate investment in South Phu Quoc.

Rewarding the astute investor

Having followed Phu Quoc’s trajectory since 2010, Le Tran Phuong has witnessed the island’s transformation from a quiet retreat into a dynamic, round-the-clock tourism destination. This rapid evolution has translated into tangible gains for his property portfolio, particularly in the serviced apartment segment.

“I acquired several units at Sun Grand City Hillside Residence in Sunset Town three years ago for rental purposes,” he said. “Performance has been exceptional thanks to the steady influx of visitors. Like many investors here, my apartments have been fully booked since November 2025.”

Similarly, Thu Quyen, an investor from Ho Chi Minh City, is experiencing sustained demand for her two-bedroom unit at The Sky tower in Sunset Town. Her booking calendar remains almost fully occupied, as short-term rental demand continues to outpace available supply.

These results are not coincidental. They are rooted in long-term, strategic investments by major developers such as Sun Group, whose integrated tourism ecosystem has attracted a global visitor base. Current estimates suggest that Sunset Town welcomes between 15,000 and 20,000 visitors daily, with high-spending international tourists from China and Northeast Asia accounting for roughly 70%.

The area has evolved into a premier destination, anchored by a diverse portfolio of attractions. These include the world’s longest three-wire cable car to Hon Thom Island, the acclaimed Kem Beach, and the vibrant VUI-Fest night market. The landscape is further defined by the iconic Kiss Bridge and large-scale multimedia performances that blend water effects, pyrotechnics, and extreme sports.

Notably, the Symphony of the Sea and Kiss of the Sea shows attract thousands of visitors each evening, reinforcing the area’s appeal as a nightlife and entertainment hub.

Experts agree that destinations like Sunset Town are key drivers of tourism growth. Data from the Kien Giang Department of Tourism indicate that the province welcomed more than 5.8 million visitors in the first two months of the year, with Phu Quoc alone receiving over 2.2 million arrivals - a 57.7% increase - while international arrivals surged by 86.4%.

According to Dr. Nguyen Van Dinh, Vice Chairman of the Vietnam National Real Estate Association, this transformation has been unfolding over more than a decade. “Since 2010, the potential of the Pearl Island has been unlocked, attracting investors and accelerating infrastructure and urban development. This has created momentum for tourism, real estate, and hospitality, while continuing to draw further capital,” he noted.

Within this landscape, early movers such as Phuong and Quyen made timely decisions to secure assets in the high-potential southern corridor.

Coastal apartments: A rare market opportunity

Phu Quoc is now entering a new growth phase as it prepares to host APEC 2027. Experience from other destinations, such as South Korea’s Gyeongsang province, shows that hosting such events can significantly boost tourism. In late 2025, North Gyeongsang recorded a 20% increase in international arrivals.

In anticipation, Phu Quoc is undergoing rapid urban and infrastructure upgrades. A key highlight is the launch of Sun PhuQuoc Airways, expected to significantly enhance direct international connectivity. This combination of improved access and a thriving tourism sector is creating a compelling window of opportunity for real estate investors, particularly in the coastal apartment segment where supply remains limited.

“Our clients are increasingly focused on operational efficiency and the ability to generate stable cash flow,” said Pham Thi Thu Hien, Phu Quoc Project Director at NewstarLand Real Estate Company. “The Sunset apartments, with their central location, panoramic views, and proximity to entertainment, are attracting strong interest.”

Located on the slopes of Ong Quan Mountain within the Sun Grand City Hillside Residence complex, The Sunset distinguishes itself through its elevated position and sweeping views. From their balconies, residents can take in both the serene sunrise over the island and its signature, vibrant sunsets.

The project offers a carefully balanced living environment - secluded enough to provide a resort-like atmosphere, yet within walking distance of the energy and amenities of Sunset Town. A diverse product mix, ranging from studios and one- to two-bedroom units to limited-edition penthouses, caters to a wide spectrum of needs, from residential living and holiday stays to rental operations targeting high-end tourists, business travelers, and international professionals in Phu Quoc.

“All the defining attributes of a premium serviced apartment converge at The Sunset,” Hien added. “The project delivers immediate cash flow while maintaining strong long-term appreciation potential, particularly in the lead-up to APEC 2027.”

PV