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Update news Pico
Dien May Xanh’s purchase of Tran Anh, expected to be completed soon, is expected to restructure the home appliance market, just as the Central Group takeover of Nguyen Kim did in 2015.
VietNamNet Bridge - Nearly 200 home appliance shops opened in 2015 as retailers expanded their business at ‘lightening speed’. However, the home appliance market posed challenges and many of them had to leave the market.
VietNamNet Bridge - If Pico’s deal to sell shares to a Thai group wraps up as expected, the domestic home appliance market will have a new face as all the big players in the market will join hands with foreign investors.
Home appliance centers have become the “deadly ground” of many investors. However, domestic investors still have poured money into the sector, while foreigners have spent big money to acquire unprofitable chains.