VietNamNet Bridge - ‘c.r.e.a.m inc’, an art/culture street entity and brainchild of Gia Luu, a Vietnamese born American currently residing in Hanoi, will take place at Work Room Four, 24th floor, Packexim Building, Lane 15, An Duong Vuong Street, Tay Ho District, Hanoi on April 27.


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At the event, he will be presenting a special, one of a kind, first ever conceptual art event that promises to push the culture in Vietnam. Hear, explore, dissect and discuss the relations and impact of creativity, identity, race, lifestyle and their connection to skateboarding culture. 

Growing up on the East Coast and finding skateboarding culture at a young age, Luu said it opened his life to art, music, and fashion and shaped his unique creative identity and lifestyle. This exhibition isn’t just about skateboarding; it’s about a personal journey for a unique overseas Vietnamese American.

c.r.e.a.m inc. will also be introducing and releasing their first run of limited, collectible culture-inspired apparel and accessories.

Another side project of his is ‘The Hanoi Report’. 

“This project is about documenting and strengthening the skateboard culture in Hanoi. Events similar to this really only happen in larger metropolitan cities, so in addition to giving the locals that community experience of getting together to support and enjoy something, I hope it will be a memorable experience that will have a lasting effect on them,” he said. 

The Hanoi Report will be premiering a new skate art film called ‘Sk8 Tape’. A juxtaposition of images and music, it is a raw 80’s vhs-inspired skate video.

Throughout the evening, the creator will be selecting a special audio and visual mix that represents and inspires the brand and lifestyle.

There will be a special video interview screening and Q & A with the creator of this event.

Projected schedule for exhibition:

6 pm • Pop Up Shop Opens

7.20 pm • Video Interview Screening followed by Q & A

8.45 pm • Sk8 Tape premiere

Special music and visual selection will be played throughout the evening starting at 6 PM.

PV