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Vietnam is considered an attractive market with massive potential for the development of super apps. 

Vietnam's US$700-million cashless payment network to be operational next year

As of present, just 40% of citizens in Vietnam have bank accounts. However, 90% of daily transactions are conducted in cash, while the rate goes up to 99% for transaction worth under VND100,000 (US$4.34).

Cashless payments making steady inroads

Attempts to date to move the population away from their preference for cash need to be continually built upon.