VietNamNet Bridge – A reading campaign featuring 100 celebrities of Vietnam was kicked off last week. This is the first time Vietnam has had a campaign featuring images of public figures and their thoughts about the meaning of book, reports Vietnamplus.

Mathematics professor Ngo Bao Chau

In January, the organizing committee is introducing 40 popular characters in different fields, including mathematic professor Ngo Bao Chau, first runner-up of Miss Vietnam 2010 contest Hoang My, Nguyen Quang Thach, founder of UNESCO’s winning book program for rural areas, writer Nguyen Nhat Anh, actress Diem My 9X, Miss World Vietnam 2007 Ngo Phuong Lan, conductor Dang Chau Anh, former model/TV host Thuy Hanh, and entrepreneur Thi Anh Dao.

A representative from the organizing committee said all the characters featured in the campaign have acknowledged the great contributions of books to their success. Prof. Ngo Bao Chau, a professor of mathematics who won the Fields medal in 2010, shared that he has a special corner in his house for books. “Books are beside me on any happenings in my life,” he added.

Miss World Vietnam 2007 Ngo Phuong Lan had a thought that reading is not only an invaluable habit but a door to a new space of no time, no boundaries and no limit of imagination.

To pianist Trang Trinh, book reading is one of the happiest things to her. “My hands can feel happiness whenever I do three things: holding hands of the ones I love, playing piano, and opening every page of a good book.”

The name of the campaign “Doc sach that phong cach” (Reading book in style) has received lots of comments from people as style is a definition of fashion. To the organizers, style in fashion has a narrow meaning. Style of each people must consist of appearance, soul and manner.

The campaign is aimed to develop the book reading habit of people, initiated by Vietnam Intellectual Corporation Center (VICC). Its activities include raising awareness of local people on the importance of reading, a program to collect one million books for schools nationwide. The campaign will run until March 2017. Images and messages of all the characters will be directly shared on Facebook page of cungdocsachvicc and personal Facebook accounts of the celebrities.

Miss World Vietnam 2007 Ngo Phuong Lan       Pianist Trang Trinh – Photos: Courtesy of organizers

SGT