This vibrant city continually reinvents itself, offering tourists fresh attractions that make them want to return again and again.

According to a report from the Da Nang Tourism Promotion Center, the typical trip to Da Nang lasts around 3-4 nights. The city boasts the highest rate of returning visitors among Vietnamese destinations, with over 50% of surveyed tourists having previously visited.

This success is attributed to Da Nang's "golden factors" for tourism: natural beauty, friendly locals, modern infrastructure, and iconic landmarks. A key reason for its popularity is the city's continual introduction of new experiences, encouraging tourists to return time and again.

A new culinary hotspot of the world

Da Nang has recently joined the ranks of global culinary destinations with the introduction of the Michelin Guide in June 2024. Following its success in Hanoi and Ho Chi Minh City, the Michelin Guide now highlights Da Nang's culinary scene, featuring 19 selected dining establishments, including two Michelin-starred restaurants.

The city’s culinary highlights include Michelin-selected spots such as Banh Xeo Ba Duong, Bun Cha Ca Ba Hoa, and Mi Quang Co Sau. Bib Gourmand accolades were awarded to local favorites like Bun Cha Ca Hon and Thia Go.

The turning point for Da Nang's cuisine is the recognition of two Michelin-starred restaurants. La Maison 1888, located in the renowned InterContinental Danang Sun Peninsula Resort, has earned one star for its exquisite French cuisine, masterfully incorporating local ingredients.

The restaurant has been featured in CNN's top 10 best restaurants in the world. Diners can also enjoy the expertise of Toan Nguyen, honored in the Sommelier Awards by the Michelin Guide.

Notably, 2024 marks the first time a Vietnamese restaurant has received the prestigious Michelin Green Star, awarded to Nen Danang.

With these achievements, Da Nang is poised to become a culinary hotspot, akin to how the Michelin Guide has elevated Hanoi’s food scene to international acclaim.

Enormous 'outdoor theater' on Ba Na Hills

The Sun World Ba Na Hills tourist area is transforming into a "giant outdoor theater" with its series of spectacular shows. Famous for the Golden Bridge, Ba Na Hills offers world-class performances, making it a must-visit destination this summer.

With a simple cable car ticket, visitors can enjoy performances by international artists throughout the day. Highlights include skating shows, the B'estival beer festival, fire dancing by South American artists, and the Cabaret Plus costume show by Thai transgender beauty queens. The Soloist stage features top circus artists from around the world.

This year, Sun World Ba Na Hills introduces the special "Fairy Blossom" show, featuring 12 types of performances by hundreds of international artists. The show includes stars like Domitil Aillot, a top male pole circus artist from France, and the Crystal Ladies from Cirque du Soleil.

Artistic fireworks every night

Since its debut in late June, the "Symphony of River" show in Da Nang Downtown has captivated audiences with its combination of fireworks and diverse art forms. Held nightly at 8:30 p.m. (except Tuesday), the show features more than 100 international artists, including many renowned performers, as well as 20 world champion Jetski and Flyboard athletes.

Notably, Russian athlete Kristina Isaeva, the runner-up at the Flyfest 2019 World Championship, is known for her three unique flips on the Moscow River. Additionally, young athlete Lee Sak Yoon from South Korea was the runner-up at the 2023 European Flyboard Championship.

The highlight of the show is a 7-minute fireworks display with unique effects imported from China, the birthplace of fireworks. The show has consistently sold out since its debut, delighting audiences with its vibrant sounds and colors.

The largest puppet theatre in Central Vietnam

Besides experiencing the unique colors and diverse art forms in the Symphony of River, visitors to Da Nang can also explore Vietnamese culture at the largest puppet theater in Central Vietnam, Au O Theatre.

The theater's name is inspired by the lullabies sung by Vietnamese mothers. This venue offers tourists the opportunity to experience the essence of Vietnamese culture without having to travel to Hanoi, as the 'Vietnamese Puppet Show' at Au O Theatre is performed by artists from the National Vietnam Puppet Theatre in Hanoi.

Au O Theatre, located in downtown Da Nang, has a seating capacity of about 600. The performances combine over 1,000 years of traditional water and land puppetry, integrating folktales with contemporary art elements and showcasing the beauty of Vietnam's culture and people."

With these exciting additions, it's time to set aside the Dragon Bridge and My Khe Beach and explore the new, must-see experiences in Da Nang. Be a trendsetter in discovering the vibrant new Da Nang that many have yet to experience.

PV