rice brand

Update news rice brand

From humble start to world’s best rice

The Vietnamese rice sector was shocked last month when companies from the US and Australia attempted to attain the trademark for ST25 rice.

Trademark trickery blurs rice status

Unlike regional competition, Vietnamese branding approaches of well-established rice varieties could still see some improvements because of existing ambiguities in the product development strategies of the responsible government agencies.

National rice brand available, but still cannot be used

Vietnam Rice, the national rice brand, was made public in late 2018. However, no export company has been given the right to use the brand.