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Update news rice varieties
Unlike regional competition, Vietnamese branding approaches of well-established rice varieties could still see some improvements because of existing ambiguities in the product development strategies of the responsible government agencies.
The PAN Group has been authorised to register ownership rights for the ST24 and ST25 rice varieties in foreign markets and protect related trademarks.
VietNamNet Bridge - Considered a lucrative market with value worth of up to billions of dollars, the seed market can only attract five to six Vietnamese companies, leaving openings for foreign seed companies.