Looking back at the year’s most notable online trends, "Typhoon Yagi" and "gold prices" topped the list of the most searched keywords in 2024.

Meanwhile, the drama series Anh Trai Vuot Ngan Chong Gai (Call Me by Fire), Anh Trai Say Hi (Brother Says Hi), and the slang phrase “dinh noc kich tran bay phap phoi” (peak, ceiling-high, soaring wildly) were among the year’s hottest search topics.

According to the 2024 Search and Web Browsing Trends Report by Cốc Cốc, entertainment remained the most searched category, increasing slightly by 2% compared to 2023. However, in terms of growth rate, technology emerged as the standout category, with a 22% increase in search volume.

Key Technology Trends in 2024:

Biometric Authentication: The mandatory implementation of biometric verification for online transactions saw a staggering 957% surge in search interest.

iPhone 16 Launch: Despite limited innovations, the release of Apple’s latest model spurred a 322% growth in searches.

Top Technology Products of 2024:

Samsung S24 Ultra
iPhone 16
Redmi Note 13
iPhone 15
MacBook Air M3

Most Popular Apps and Software in Vietnam:

Canva
TikTok
Gemini
CapCut
Scratch

Online education platforms also witnessed significant growth. Searches for tools like Scratch, VNedu, and IOE increased by 154%, 73%, and 20%, respectively.

On average, a Vietnamese internet user visited 67 different websites in 2024. Data from browsing activity revealed that the top online activities included social media (27.4%), video streaming and music (23%), and work-related tasks (15.4%).

Trong Dat