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soft power
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A hard commitment to soft power
In a year of unprecedented global challenges, Vietnam has been an advocate of cooperation and opening more to the world.
Vietnam climbs three spots in global soft power rankings
Vietnam has climbed up three spots to rank 47th out of 105 countries in Brand Finance’s Global Soft Power Index Report 2021.
Vietnam’s 'soft power' in diplomacy
The traditional cultural values of Vietnamese people are spread widely, winning the hearts of many people around the world. This is the "soft" index that contributes to building Vietnam’s image, prestige, and position in the world arena.
