return icon Vietnamnet.vn

Southeast Asian consumers continue to snap up media tablets: GfK

Media tablets continue to be in strong demand across the Southeast Asia countries in 2014 as consumers bought over 3.6 million of the popular gadget in the first four months of 2014.

Media tablets continue to be in strong demand across the Southeast Asia countries of Singapore, Malaysia, Thailand, Indonesia, Vietnam and Philippines in 2014 as consumers bought over 3.6 million of the popular gadget in the first four months of this year.

Valued at USD935 million, 8 percent and nearly 980,000 more media tablets sold this year compared to the same timeframe in 2013.

Fastest growing markets in the region are Vietnam, Philippines and Indonesia, reflecting exponential volume growth of 151, 82 and 82 percent respectively. With over 1.45 million units sold to generate over USD252 million, Indonesia reigns as the largest market for media tablets, accounting for 43 percent of total sales volume in the region.

“Four of the developing countries showed strong double to triple digit growth in media tablet sales volume as consumers are still lapping up this new technology,” observed Gerard Tan, Account Director for Digital World at GfK. “The market was negatively impacted in Thailand due to the political unrest in the country which has affect consumer spending to some extent, but we expect sales to revert to normalcy once the situation stabilizes.”

GfK findings revealed an influx of entry level media tablets costing less than USD 100 in the region. While there were around 84 brands last year, the figure surged to 143—translating to 70 percent more players in the competitive market to vie for the consumer dollar. Thailand had the largest number of low cost media tablet brands available at 53, followed by Philippines which reported 39 of such brands.

“Media tablets were able to reach a wider range of consumer groups as prices fell below USD100 and became much more affordable and attainable to those in the less affluent developing markets,” commented Tan. “Concurrently, GfK tracking this year revealed average prices of the device falling to USD278, which is a substantial 25 percent lower than last year.”

According to GfK reports, growth of media tablets market in Southeast Asia this year was driven by models priced below USD300, which made up more than 3 in every 5 sold (63%)—a considerable development compared to last year’s 38 percent. However, within this segment, those priced between USD200-300 registered the most growth of 366 percent; even higher than the below USD100 segment which saw slightly lesser expansion of 214 percent.

In the biggest market of Indonesia, however, media tablets below USD100 was the growth engine, turning in 68 percent increase in sales volume or an additional 656,000 units sold in 2014. The country has the heaviest consumers for media tablet in this category with sales totaling 1.45 million.

“As penetration levels are still relatively low in SEA, there is still plenty of opportunities for existing and new manufacturers of media tablet to compete for a piece of the pie,” said Tan. “With consumers now presented with more options of price ranges for the popular device, the adoption of media tablets in Southeast Asia will continue to see an upward trend for the rest of 2014,” he concluded. 

PV

MORE NEWS

Da Nang aims to attract ultra-wealthy

A livable city is certainly worth visiting, but a place worth visiting doesn’t mean it is livable. Da Nang City is striving to become a livable city and a destination for the ultra-wealthy.

Fake news, malicious information spread mostly via Google, Facebook

Some foreign companies providing cross-border services to Vietnam are still not preventing malicious information on their platforms.

Ministry proposes cuts to VAT, luxury taxes to help lower petrol prices

The Ministry of Finance (MOF) has submitted to the Prime Minister a plan to reduce the luxury tax and VAT on petroleum products in an effort to curb prices.

'Hop on Hop off' with Tinder Explore this summer

For the first time, young Tinder users joined an iconic double-decker bus ride, “Tinder Explore - Match Your Vibe bus", to explore exciting dating spots in HCM City.

Five local destinations win Asia’s Best Awards

Five Vietnamese destinations were named among the Top 10 leading cities and islands in the Southeast Asian region, as announced by US magazine Travel + Leisure’s Asia’s Best Awards 2022.

Vietnam to export passion fruits to China from July 1

The General Administration of Customs (GAC) of China has just approved the pilot import of Vietnamese passion fruits from July 1, according to the Vietnam Sanitary and Phytosanitary Notification Authority and Enquiry Point (SPS Vietnam).

The Moffatts and 911 schedule Hanoi performance

Some of the world’s leading bands, including The Moffatts and 911, are set to play a concert at Yen So Park-Gamuda Land in Hoang Mai district of Hanoi on August 6.

Transfermarkt names Quang Hai as local player highest market value

Vietnamese midfielder Nguyen Quang Hai has been valued at Є400,000, equal to VND10 billion, and tops the list of Vietnamese footballers with the highest market value, according to renowned German football site Transfermarkt.

Toy figurine making in Xuan La village

Xuan La village in Hanoi’s Phu Xuyen district has long been famous for making To He, a traditional toy made of rice powder. This is the only village in Vietnam that makes the toy figurine

Vietnam opposes and demands Taiwan to cancel live-fire drills on Ba Binh island

Vietnam resolutely opposes and demands Taiwan to cancel live-fire drills in the waters around Ba Binh island belonging to Vietnam’s Truong Sa (Spratly) archipelago and not to repeat similar violations in the future.

Calligraphy book on poet Nguyen Dinh Chieu recognised as world record

WorldKings and Vietkings on July 1 recognised Collection of Nguyen Dinh Chieu’s Poems, a calligraphy book on poet Nguyen Dinh Chieu as the largest calligraphy book in Vietnamese of poet Chieu's poems in the world.

Hanoi market sees strong development in premium offices

Office real estate is thriving, with new Grade A buildings entering the Hanoi market at the end of the year, according to Savills Vietnam.

Vietnam's HDPE pellets not subject to safeguarding duties in Philippines

The Philippine Tariff Commission (TC) has announced the final conclusion on a safeguard investigation on High-Density Polyethylene (HDPE) pellets imported from many countries, including Vietnam.

NA deputy: drug bidding mechanism is unreasonable

Pham Khanh Phong Lan, a National Assembly from HCM City, said the problems in the healthcare sector have existed for a long time but became even clearer during Covid-19.

Vietnam looks forwards to stronger investment from US, Europe

Vietnam is hoping to attract more investment from the US, Europe and major global enterprises under a recently approved strategy on foreign investment cooperation.
back_to_top