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Update news ST 24
The Vietnamese rice sector was shocked last month when companies from the US and Australia attempted to attain the trademark for ST25 rice.
Unlike regional competition, Vietnamese branding approaches of well-established rice varieties could still see some improvements because of existing ambiguities in the product development strategies of the responsible government agencies.
The PAN Group has been authorised to register ownership rights for the ST24 and ST25 rice varieties in foreign markets and protect related trademarks.
The Vietnam Trade Office in Australia has said it has taken measures to protect Vietnamese rice trademarks after an Australian firm registered for trademark protection of rice varieties ST24 and ST25.
Vietnam is famous as one of the world's biggest rice exporters, but its export price is low.