One of the startups pioneering in generative AI for content creation and marketing in Vietnam is LovinBot. The firm developed virtual assistant when ChatGPT was still under experiment.

Dang Huu Son (Sonny Dang), the co-founder of LovinBot, said the startup now has two major products, including the AI-based content writing assistant and AI Agent, the next-generation assistant for enterprises.

With the assistant for content creation utilizing AI with integrated GPT-4 (Generative Pre-Trained Transformer 4) which has been intensively trained in Vietnamese language, the product can help cut costs and increase revenue from creative content writing with AI, with more than 600 template content examples, such as writing SEO articles, content for sales and content of websites.

In addition, users can use Chat, a feature similar to ChatGPT reserved for Vietnamese free of charge. To date, the app has been used by more than 5,000 content creators each day.

The success of the first AI-based assistant, the experience drawn during the operation, and the capability of newest technology on AI all have prompted the firm to build another assistant – LovinBot AI Agent, a version for businesses. Final testing is being implemented by the firm’s staff before it is launched on the market.

AI Agent is the newest technology of generative AI integrated into chatbot. The technology can think, understand contexts and reply to users better, with natural language. 

AI Agent can be easily trained with businesses’ existing data, and can perform complicated tasks such as giving sale advances in periods, working as a human resource assistant suggesting policies for the HR division, or respond to financial data with real-time connection attached to websites, messenger or any platforms.

According to Son, the firm has received big orders for LovinBot AI Agent from partners in the fields of e-commerce, real estate and finance.

The common request of clients is training existing data to digitize customer care services, which saves money and increases customer’s experience with AI-based assistant.

Son believes that with the rapid development of AI technology and the high demand for digitizing divisions within an enterprise to save money, the AI assistant will be a trend in the time to come.

In addition to LovinBot, there are many other startups which have developed multi-functional virtual assistants for writing creative content, or serving enterprises’ marketing programs.

MaiKa AI is one of them. It is a virtual assistant developed by OLLI Technology based on ChatGPT technology, integrated with many other advanced AI technologies. The virtual assistant is designed to support office workers and marketing officers to solve many issues at the same time, in a simple but effective and detailed manner.

Unlike other AI tools, which require users to enter commands themselves, the content of MaiKa AI exist with more than 30 templates standardized in structure in accordance with the requirements of each content type.

For example, people can use it when they want to write about SEOs for websites, ad content templates on Facebook and the content on TikTok, and marketing email content. They can also set a title for an article or write blogs. 

The users’ requests can be implemented easily: they just need to enter input information into the existing fields in templates, and then click ‘tao noi dung’ (creating content), and see their requests implemented.

Meanwhile, Unikon has AI content platform, a multi-functional, multi-professional virtual assistant that can be used in many different fields, such as writing virtual assistant, campaign management virtual assistant; customer care assistant; and staff recruitment. Also, it can be a virtual assistant in astrology and numerology consultancy.

Each virtual assistant is built based on functional categories: professional and operational capacity; communication style and capability; ability to learn and remember; interaction and customer support capabilities. The setting is customized according to customer needs.

In addition, virtual assistants can also be easily integrated into different platforms or used directly on the AI content platform, integrated into the customer's websites or social media (Facebook, Zalo, TikTok...etc).

Le My