return icon

Taiwanese ice cream brand stirs up ice cream market

The quality of products and the scale of distribution network are the two decisive factors that determine success of every ice cream brand.

Just a short time after opening in the home country earlier this summer, Taiwan’s brown-sugar milk tea ice cream appeared in Vietnam in mid-May. Despite the high price of VND60,000, the new popsicle product is still selling like hotcakes.



Statista predicted that Vietnam’s ice cream market is valued at $74 million in 2019 and it will keep the CAGR of 7.4 percent in 2019-2023, higher than the 4.8 percent of the sweets market.

Kantar Worldpanel reported that while the entire FMCG market saw a low growth rate of 5.2 percent in rural areas, not including four large cities, the ice cream sector saw a double growth rate and had the highest rate of customer access in the last three years.

A study of Kantar Worldpanel found that in summer 2018, each family in Vietnam consumed 1.7 kilograms of ice cream and spent VND26,000 for each purchase.

Kantar Worldpanel reported that while the entire FMCG market saw a low growth rate of 5.2 percent in rural areas, not including four large cities, the ice cream sector saw a double growth rate and had the highest rate of customer access in the last three years.

The ice cream market in Vietnam is attractive, but the competition is getting more cutthroat.

The arrival of foreign brands, preferential tariffs on imports from many countries under the framework of FTAs, plus support by foreign distributors and the development of online channels all have made the market hot.

A report found that Kido Food and Vinamilk held nearly 50 percent of the domestic ice cream market by 2017. Unilever Vietnam’s Corneto brand held 6.1 percent of market shares, ranked third.

2018 was the first year Kido, which leads the ice cream market, saw minus growth rate in revenue. The company reported 12.3 percent growth rate decrease in ice cream and 32.3 percent in yoghurt.

A similar situation could be seen at Thuy Ta, a long lasting ice cream brand in Hanoi, with revenue decreasing by 3.1 percent compared with 2017.

It’s still too early to predict the attractiveness of the Taiwanese product, since the peak season has just started.

Diversifying products is the strategy that all ice cream makers have to follow to retain and expand market.

In 2018, Vinamilk launched a new product named Yolo, while Kido Food marketed a series of new products the year before. A report from Euromonitor showed that green tea ice cream has become popular. It has jumped from the seventh position in 2013 to fourth among favorite products.

Some large Vietnamese businesses have also developed products with green tea. Vinamilk, for example, has Twin Cows and Nestle Vietnam has Kit Kat Green Tea.

Thanh Lich 


New faces and flavours intensify ice cream competition

New faces and flavours intensify ice cream competition

Not much after going on sale in Taiwan, brown sugar bubble ice cream has been selling through online shops in Vietnam since May.

I scream for ice cream!

I scream for ice cream!

Feeling a little hot under the collar as summer arrives? Don't worry, here's the tastiest way to cool down! Have you tried an ice cream at one of Hanoi's oldest ice cream parlours?


Blooming Central Highlands coffee flowers attract visitors

Coffee flowers are in full bloom across some Central Highlands provinces during spring, attracting many visitors.

Vietnamese and the ‘becoming old before getting rich’ fear

The long queues of people waiting for their turn to get lump sum benefits at social insurance agencies since 2021 reflects the situation of many laborers two years after the pandemic outbreak.

Development pace picking up in energy

Wealthy foreign investors in energy are expanding their long-term strategies in Vietnam while many ongoing projects that missed the feed-in tariff deadline are struggling to find a revenue balance.

Van Phong EZ to become high-end tourism-entertainment center

Van Phong Economic Zone (EZ) in the central province of Khanh Hoa will be developed into a high-end tourism and entertainment service center and be internationally competitive.

Landslides in Mekong Delta increasingly serious

Landslides in many localities in the Mekong Delta have been increasingly serious in recent years, occuring all year round.

Kinks to iron out to prepare for British involvement in trans-pacific agreement

The United Kingdom’s efforts to join the Comprehensive and Progressive Agreement for Trans-Pacific Partnership are being seconded by Vietnam, but various issues persist involving other members.

Vietnam's seafood exports hardest hit amid reduced global demand

While Vietnam’s export of several key agro-forestry-aquatic products endured a sharp drop of 14.40 percent on-year in the first quarter of 2023, seafood exports were hardest hit with the on-year fall of 29 percent.

VN must clearly determine pharmaceutical sector’s goals for the future

The pharmaceutical sector plays an important role in healthcare, meaning development goals must be established.

1.8 mln mobile subscribers with incorrect personal information to be locked

Mobile service providers will block incoming calls for about 1.8 million subscribers with personal information failing to match the national population database beginning on April 1.

British national museum, library introduce items on Vietnam

Speakers from the British Museum and Library have introduced documents on Vietnam’s culture and its long-standing ties with the UK, at a discovering-Vietnam event held at the D-Contemporary in central London.

Vietnam objects to Taiwan’s live-fire drills in Ba Binh

Vietnam resolutely opposes to and demands Taiwan (China) to cancel live-fire drills in the waters around Ba Binh (Itu Aba) belonging to Vietnam’s Truong Sa (Spratly), vice spokesperson of the Vietnamese Ministry of Foreign Affairs Pham Thu Hang said.

Renewable power developed at lightning speed but has slowed down

In 2017-2021, Vietnam saw a boom in solar and wind power development. After 2021, development, however,  slowed down as the pricing policy remained unclear.

Mortgaged assets of enterprise whose owners fled the country are up for sale

Agribank’s Bac Hai Phong Branch has announced the auction of assets used as collateral for a loan provided to Kai Yang Vietnam Co Ltd.

VN-China's Taiwan coordinate in verifying identity of victims drifting at sea

After receiving information from Taiwanese authorities on the case, the Foreign Ministry directed the Taipei office to urgently work with Taiwanese authorities on the matter.

Over 3,200 phishing pages detected in Q1

Phishing attacks have been on the rise in the first months of the year. Chong lua dao, a not-for-profit cybersecurity project, reported that it has discovered 3,271 websites scamming Vietnamese users over the last three months.