“Users only care about whether something meets their needs - they don’t care if it’s free or a copyright violation,” a representative from VTVcab stated at a recent conference.

The four-day festival, co-organised by Vietnam Television (VTV) and the provincial People's Committee, attracted 734 entries from 100 participating organisations.

Leading television networks and media giants from across Asia are turning their attention to Vietnam, seeing it as a promising market ripe for engagement and long-term growth in the realm of entertainment.