Three central localities of Thua Thien-Hue, Da Nang, and Quang Nam have jointly announced “The Essence of Viet Nam” – a new brand for central coastal tourism.
The logo of “The Essence of Viet Nam”

The EU-funded Environmentally and Socially Responsible Tourism Capacity Development Program (EU-ESRT) on August 26 in Hoi An transferred its supportive outcomes for the three localities. Earlier, the EU-ESRT collaborated with working groups from the three to complete the brand’s logo and slogan, advisement and tourism website.

The new common brand includes an “open heart” in the shape of number 3 which illustrates three key products of the three localities. It is also in line with Viet Nam’s national tourism brand name “Viet Nam-Timeless Charm”.

Especially, the “open heart” is a symbol of friendly people with a three colorful design (orange, blue, and green) whichrepresents three regional products such as culture, marine, and nature.  

The fresh brand also consists of a tourism map and website: www.theessenceofvietnam.com.

Besides the Hue Imperial Citadel – World Heritage Site, Thua Thien–Hue province draws visitors to its famous destinations such as Lang Co Bay, which is rated among the world’s 30 most beautiful bays, and Tam Giang Lagoon, the largest in Southeast Asia.

Quang Nam province is home to three world renown attractions – the UNESCO-recognized World Cultural Heritage Sites Hoi An Ancient Town and My Son Sanctuary, and the Cu Lao Cham – a World Biosphere Reserve.

Da Nang city, one of Viet Nam’s popular tourist destinations, owns some beautiful beaches and the Ngu Hanh Son (Marble Mountains), Bana Mountain resort, and Champa museum.

VGP