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Update news tourism marketing
Vietnam steps up targeted tourism promotion to boost brand, market reach
VN is seeking a more focused, data-driven tourism marketing strategy to strengthen its global brand and turn visitor interest into bookings, after welcoming 17.7mil int'l tourists and generating $33.8bil. in revenue in the first nine months of 2026.
Tourism sector looks to new markets
VietNamNet Bridge – Dinh Ngoc Duc, Director of Market Department under the Viet Nam National Administration of Tourism, spoke to Weekly Viet Nam and World Economic Affairs about his department’s efforts to look for new markets.
New marketing strategy to promote inbound tourism
A marketing campaign encouraging Vietnamese to escape the daily grind of day to day living and become a tourist in their own country has been launched by the Ministry of Culture, Sports and Tourism (MCST).
HCM City proposes visa-free region to lure tourists
VietNamNet Bridge – HCMC urges the launch of a campaign called “Five Nations - One Destination” with the participation of Cambodia, Laos, Thailand, Myanmar and Vietnam, aiming for a region with a uniform tourist visa
