return icon Vietnamnet.vn

Tourism websites need to be upgraded

Perhaps digital transformation in tourism should begin with improving tourism websites and enriching their database, especially the official websites of tourism departments.

Digital transformation in Vietnam’s tourism has been discussed at various programs and conferences to develop tourism into a digital economy sector.

At a recent conference on digital transformation in tourism, the Vietnam Software Association (VINASA) speculated that Vietnam’s tourism industry is implementing a number of digital transformation activities, which lack consistency and fail to maximize effectiveness due to the incoherent and inconsistent database. Consequently, there are obstacles in the process of data management and control for drafting a tourism statistics report and indicating development trends.

Abundance of websites, scarcity of information

After looking at a number of the provinces’ tourism websites, it can be concluded that improving and upgrading the websites should be prioritized before further discussions on digital transformation. Most of these websites lack adequate information.

Even the website of the Vietnam National Administration of Tourism (VNAT) (https://vietnamtourism.gov.vn/), the information is not up-to-date (visited on June 6th, 2022). In the section “Specialized materials” which includes several topics such as tourism promotion, tourism green label, manpower training, responsible tourism, etc., the latest updated materials were dated from 2014 or 2015. It is questionable whether the VNAT ran out of new materials ever since or simply forgot to update the website. Where should enterprises and researchers seek the latest updates on Vietnam’s tourism?

Another official website of the Tourism Information Technology Center (TITC) under VNAT (https://titc.vn) has insufficient and outdated information on the national tourism industry. For instance, the latest ministerial-level research projects by TITC were dated in 2011. Has TITC not done any research projects since 2011 or have they simply not been published? The latest material is the “Vietnam Tourism Annual Report 2016”.

Although the functions and tasks of the website are clearly stated as “to carry out some public services of the tourism industry concerning information technology and informatics according to law provisions”, the website does not offer any information for free. Instead, it mainly introduces information services with payment requests, sells information products, software and provides other services. This seems unreasonable since services with payment requests are only one of the 13 tasks assigned for TITC as per Decision No. 365/QD-TCDL in 2014, approved by the chairperson of the VNAT.

The state of insufficient and outdated information is also seen on the official websites of other provinces. On browsing through the HCMC Department of Tourism website, visitors only find “No information” under several topics of the section “Activities”, even under the most essential topic relating to reports and statistics. Regarding the impact of Covid-19 on tourism, there is only outdated information about the post-pandemic reopening strategy in late 2021 instead of the currently discussed tourism recovery.

Meanwhile, the tourism websites of other provinces, such as Phu Tho or Thai Nguyen, need improvement in the interface design and content uploaded. Some websites are guilty of a classic design error—constant unwanted pop-ups appearing, frustrating visitors. The website of TITC still relies on Adobe Flash Player, while browsers on computers and smartphones no longer support Flash.

Input data is required

Until now, the Ministry of Information and Communications has announced 35 national digital platforms serving the purpose of digital transformation. Among them are two platforms belonging to the culture-tourism industry – the tourism business management platform and the digital museum platform for the digitalization of relics.

Some provincial tourism offices suggested the VNAT and the Ministry of Information and Communications provide detailed guidance on digital transformation at the local level: task lists for the central government and local authorities, as well as an action plan timeline. Thereby, data is assuredly consistent and cohesive, while wastage and inconsistency in implementation are avoidable. The Ministry of Information and Communications should promptly implement a code of conduct for digital transformation in tourism across departments, especially tax and customs departments. With clear guidance, enterprises and tourism offices can closely coordinate.

According to VNAT, a nationwide, comprehensive system of digital tourism platforms will be built and run by the Government in the near future. Institutes that have not built their platforms will be provided support, and those that have already developed platforms will have them connected with the system.

On the basis of feedback received from tourism and information technology enterprises and experts, VNAT will gradually improve their shared platform of tourism business management, which will be launched this December, to perfection.

However, according to an IT expert, it is crucial for cities and provinces to generate and categorize their local tourism data as per the shared terms in order to create input data for Vietnam’s digital tourism platform.

To succeed in leading digital transformation, VNAT must upgrade their website to meet research demands and act as a role model for the provincial tourism departments. VNAT must serve as a principal engine for completing digital transformation in tourism.

Source: Saigon Times

MORE NEWS

VN tennis players qualify for World Group II play-offs in 2023

The Vietnamese tennis team have been promoted to the World Group II play-offs in 2023 after enjoying a resounding 3-0 win over Syria in the 2022 Davis Cup Group III in the Asia/Oceania region.

VIETNAM NEWS HEADLINES AUGUST 15

NA Chairman approves financial support for pandemic-hit laborers

Removing bottlenecks to attract foreign visitors to Vietnam

The local tourism industry is currently devising ways to iron out snags in attracting foreign visitors to the country, as the number of foreign arrivals during the first half of the year was far below the set target.

Demand for logistics real estate increases sharply: Savills Vietnam

Vietnam’s logistics industry is developing strongly thanks to the growth of the e-commerce industry, according to Savills Vietnam.

Discover the exquisite rainbow rice noodles of Can Tho

Rainbow rice noodles, also known as five-coloured hủ tiếu, are a fun take on the traditional Vietnamese rice noodles and a must-try for every tourist to Can Tho City in the Mekong Delta.

A unique cave awaits explorers in Quang Binh Province

Va Cave in the core zone of the Phong Nha- Ke Bang National Park in Quang Binh Province, with its unique stalagmites and stalactites, is a natural beauty waiting to be discovered by explorers.

The most important 'economic corridors' for next 10-30 years

The national planning draft for 2021-2030 with a vision towards 2050 focuses on the formulation and development of economic corridors, dynamic zones, large cities and economic zones associated with the national infrastructure framework.

Artisans strive to keep traditional craft alive

Artisan Tran Van Ban is busy all day from early in the morning to the evening. He is carving out beautiful mooncake molds to serve people's demands for the Mid-Autumn Festival which is approaching in the next few weeks.

Goalkeeper Dang Van Lam returns home to join a V.league 1’s club

Goalkeeper Dang Van Lam is set for a return to V.League 1 after touching down in HCM City with his agent.

VN Aviation Business Association proposal raising domestic airfare ceiling

The president of the Vietnam Aviation Business Association (VABA) has proposed to adjust the ceiling fare for domestic airlines to promote the industry's recovery.

More than 251 million doses of COVID-19 vaccines administered in Vietnam

More than 251 million doses of COID-19 vaccines have been administered to Vietnamese people of all ages across the country, including nearly 100,000 doses given on August 14, according to the Ministry of Health.

Foreign experts learn from Vietnam’s biphasic in vitro maturation technology

A group of four Australian doctors and experts visited My Duc Hospital in Phu Nhuan district, Ho Chi Minh City, to learn from the Vietnamese side’s experience in biphasic in vitro maturation (CAPA-IVM) from August 13-14.

HCM City ready to reactivate COVID-19 treatment hospitals

The Department of Health of Ho Chi Minh City has recently requested its medical facilities to get plans readied for the acceptance and treatment of COVID-19 patients in the context of increases in the number of new cases.

How many supermarkets are in Hanoi, HCM City?

In some localities in the country, no new supermarket has been set up over the last seven years.

Can the Vietnamese metaverse classroom compete with Facebook and Google?

With beautiful graphics, colors and materials, Vietnam’s Elite Meta is dreaming of competing equally with giants Facebook and Google.
back_to_top