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Measuring TV ratings – the duel between TNS Media and MIC
VietNamNet Bridge - While tens of television stations are willing to pay billions of dong to measure their viewers’ habits, there are only two service providers.
Ministry stops TNS Media monopoly after survey of TV habits
VietNamNet Bridge - After a trial run, Vietnam Tam, the Ministry of Information and Communication’s (MIC) system that measures TV viewers' habits, the first of its kind, is now officially operational.
