With Euro 2024 just around the corner, electronics centers and stores are rolling out substantial promotions and discounts. However, customer turnout has been unexpectedly low, with TV sales not reflecting the anticipated boost.

At the Media Mart electronics supermarket in Cau Giay District, Hanoi, during peak hours, there were few customers browsing the large-screen TVs. Similar observations were made at the Dien May Xanh store in Cau Giay, where sales staff reported a drastic drop in sales, from dozens of TVs daily to only a few transactions per week.

In response to the low sales, major electronics retailers are offering significant discounts. For example, the 65-inch Samsung TV is now priced at 16.39 million VND, down from 18.9 million VND, a 13% discount. At Media Mart, the same model is available for 15.99 million VND, a 46% reduction from the original 29.9 million VND.

Other brands like Sony are also seeing price cuts, with a 65-inch TV reduced by 20% to 17.89 million VND at Dien May Xanh and by 28% to 19.89 million VND at Pico electronics. Additional promotions include giveaways such as standing fans, internet packages, and movie subscriptions.

Consumer preferences appear to be shifting towards more portable devices. Mr. Nguyen Vu from Cau Giay District noted that laptops, phones, and tablets offer more convenience and versatility, which has diminished the perceived necessity of owning a TV.

Many consumers, like Mr. Vu, already own multiple TVs that are still functional, reducing the need for new purchases. This saturation is reflected in the market, with an estimated 1.5 million TVs currently in stock, excluding factory inventories.

Even with Euro 2024 approaching, which traditionally boosts TV sales, interest remains low. An employee at an electronics store on Nguyen Chi Thanh Street mentioned that old models from 2023 and earlier are being heavily discounted to make way for new models, but customer excitement is minimal.

Tien Anh