vietnam brands

Vietnamnet global

Vietnamese products lose brand names to foreign owners

Vietnam's ST25 rice is at risk of losing its brand in the US and Australia. The case shows that brand protection is important for local businesses to escape the "village pond" and reach out to the big sea.

Vietnamnet global

State-financed agencies must give priority to Vietnamese goods

The Secretariat of the Central Committee of the Communist Party of Vietnam has promulgated Directive 03, which has requested agencies financed by the State budget to priotize the use of Vietnamese goods.

Vietnamnet global

National brand: Intellectual property cannot be ignored

In any national branding strategy, we cannot ignore intellectual property (IP), an effective tool to maintain a positive national image.