VietNamNet Bridge – K+, a new TV broadcaster, is the first to exploit the newly-emerging idol Uyen Linh in a special talkshow tonight, December 31.

This girl is highly appreciated by experts for her commercial image potential.

Nguyen Sao Mai, K+ PR manager, said: “2010 Moments” show has many famous guests, not only Uyen Linh. Vietnam Idol 2010 is an outstanding event in Vietnam at the end of the year and Uyen Linh is the golden girl so she couldn’t be missed at this show”.

Mai admitted that Uyen Linh’s presence will enhance the attraction of this talkshow as well as the public interest in this new channel.

At the same time, some firms plan to invite Uyen Linh as the representative of their brands or advertise for their products and services. She has won the heart of millions of Vietnamese music fans and is called a phenomenon on the internet in 2010.

“With her current fame, everything that goes with her can be immediately favored,” said a marketing manager of a big company in Hanoi.

To Thuy Trang, Marketing Manager of the Technological and Commercial Bank of Vietnam (Techcombank), said the Vietnam Idol 2010 is a rare phenomenon in the entertainment circle of Vietnam and she will be the target of many brands.

“Uyen Linh is very young, well educated, highly appreciated by both experts and entertainers. She is extremely ‘hot’ with the majority of audience of all ages. So she is an appropriate representative for not only common youth products but high-class brands, too,” she analyzed.

Vu Hoai Thu, media manager of T&A Ogilvy, said that with the top position on the internet, using Uyen Linh name’s and images to advertise brands would bring about a viral marketing phenomenon. However, advertisers should have a back-up plan in case the idol has scandals.

A marketing expert from MobiFone, who is very experienced at working with celebrities, noted: “Uyen Linh’s fame is very suitable for short-term programs or entertaining events. However, she should focus on music or entertaining events rather than commercial events”.

Uyen Linh has become a phenomenon of 2010 when she had millions of fans who voted for her at the Vietnam Idol 2010, which has never happened for any contestant of Vietnam Idol or any singing competitions in Vietnam.

On the Internet, millions of people of all ages have joined her facebook page or forums to show their support. Uyen Linh’s songs on Youtube are among the top viewed clips.

PV