The event was jointly held by the Korea Trade-Investment Promotion Agency (KOTRA), under the Ministry of Trade, Industry, and Energy (MOTIE) of the Republic of Korea, in collaboration with other organisations.

The weeklong event aims to promote bilateral economic cooperation and continue the trade and industrial promotion chain between Vietnam and the RoK.

With a focus on smart and environmentally friendly industries, it highlights sectors such as energy and environment, health care, and smart agriculture, laying the foundation for future economic cooperation between the two countries.

Lee Ji Hyung, Director of Economic and Commercial Cooperation at KOTRA, said that the event features several key activities, including B2B trade connections with Korean businesses in smart industries, a conference introducing prospective ODA and PPP projects in the southern region, and the Korea Buying Fair 2024. The trade connection activity attracts the participation from over 70 Korean enterprises and approximately 150 Vietnamese businesses, while the conference introduces dozens of projects of interest to Korean contractors and investors and attracts around 40 Korean enterprises, including big names.

The Korea Buying Fair 2024, held from July 17 - 21, will showcase and promote a diverse range of high-quality consumer goods from approximately 40 Korean manufacturers, including food, cosmetics, healthcare products, and beauty items.

It provides Vietnamese consumers, especially enthusiasts of Korean products and culture, with an opportunity to experience and purchase high-quality consumer goods./.VNA