The Ministry of Industry and Trade has raised its B2C e-commerce growth forecast for Vietnam in 2025 to 25.5%, with total transaction value projected to reach between USD 26 billion and USD 28 billion.

The Department of E-commerce and Digital Economy under the Ministry of Industry and Trade recently highlighted key developments in both global and domestic e-commerce.

Globally, OpenAI has ushered in a new era with GPT Pro’s “Buy Direct in Chat” feature, enabling users to make purchases directly within a conversation. This marks the beginning of the “AI Commerce” era, where artificial intelligence not only provides recommendations but also acts as a transactional bridge.

Meanwhile, TikTok Shop is trialing a model combining short videos and livestreaming in Japan, the world’s fourth-largest e-commerce market. If successful, it will pave the way for the platform’s expansion into more developed economies.

In China, major players like Meituan, Pinduoduo, and JD.com are aggressively promoting the instant e-commerce model, promising delivery of essential goods within just 30 minutes. This trend is already spreading to ASEAN countries and is expected to arrive in Vietnam soon.

Domestically, in a document sent to the Ministry of Finance regarding the implementation of Government Resolutions 226 and 230, the Ministry of Industry and Trade raised its B2C e-commerce growth forecast for 2025 to 25.5%. The total B2C transaction value is expected to reach between USD 26 billion and USD 28 billion, with a long-term goal of hitting USD 50 billion by 2030. According to the ministry, this surge is largely driven by platforms such as Shopee, TikTok Shop, and Lazada, fueled by the growing trend of video-based shopping.

According to the Department of E-commerce and Digital Economy, e-commerce continues to be a bright spot in Vietnam’s digital economy.

Experts note that while Vietnam’s e-commerce is growing rapidly, challenges related to cost management, logistics, and competition remain. Identifying sustainable growth strategies is imperative, particularly in light of the current limitations in human resources.

To address this, the Center for E-commerce and Digital Technology Development (eComDX), under the Department of E-commerce and Digital Economy, has developed and is rolling out the “4 Go” solution package, comprising GoRight, GoOnline, GoExport, and GoAI, to support businesses and entrepreneurs nationwide through digital transformation.

GoRight focuses on disseminating and updating legal frameworks, standardizing processes, and helping both businesses and regulatory bodies comply with e-commerce laws. This reduces operational risks and promotes legal adherence.

GoOnline assists businesses in building a digital presence, enhancing online sales skills, livestream techniques, and leveraging digital tools to promote products effectively.

GoExport opens the door to cross-border e-commerce, equipping businesses with the knowledge, tools, and skills needed to successfully list and sell products on international platforms such as Amazon, Alibaba, and JD.com.

GoAI supports both businesses and regulatory bodies in applying artificial intelligence for data analysis, process optimization, customer experience enhancement, livestream monitoring, and the integration of AI agents to develop intelligent virtual assistants and self-service chatbots, thereby boosting competitiveness in the digital age.

PV