return icon

Vietnam’s travel firms move to optimise Japan’s tourism rebound

Many travel companies of Vietnam are taking actions to make use of the rebound of tourism in Japan in recent months after the Japanese Government eased entry restrictions.
Vietnam’s travel firms move to optimise Japan’s tourism rebound hinh anh 1
Tourists at an attraction in Japan (Photo: VNA)

Before the COVID-19 pandemic broke out, tourism was a major contributor to the economy of Japan. The number of foreign visitors to this country continually broke records between 2013 and 2019, and hit an all-time high of 31.88 million in 2019. However, the pandemic triggered a nosedive in this figure to nearly 4.12 million in 2020 and 246,000 last year, mostly due to border closures.

The Northeast Asian nation reopened its borders to international tourists in mid-June 2022 after an over-two-year shutdown, but certain restrictions remained.

On October 11, it completely lifted border control measures for foreigners and reintroduced the visa-free policy for short-term travellers. Besides, the depreciation of the Japanese yen compared to the US dollar and Vietnamese dong has also helped Japan become more attractive to foreign tourists.

Estimates by the Japan National Tourism Organisation show that in October, this country welcomed 498,600 international arrivals, more than doubling that in the previous month and surging 22.5-fold from the same period last year. Notably, visitors from Vietnam numbered 30,800, shooting up 30-fold year on year.

In the first 10 months of 2022, Japan recorded over 1.5 million international arrivals, up 616.7% year on year. That included 222,400 visitors from Vietnam, soaring 809.9% and ranking second among sources of foreign tourists to this country. 

Talking to the Vietnam News Agency, Le Thi Lua, a Vietnamese entrepreneur who has lived in Japan for 24 years, said Japanese people like the Vietnamese cuisine very much. The economy of Japan has been recovering after the pandemic while its Government has also completely reopened to foreign travellers since October, which is generating numerous opportunities for the restaurant and hotel sector.

Given this, she decided to open an 80-seat restaurant named Vietnam Sky in Arakawa Ward in downtown Tokyo. She said the newly opened restaurant has attracted many customers, including both Japanese and Vietnamese.

In recent months, Yo Group, a company supplying low-cost Japan tours for Vietnamese travellers, have also made preparations to welcome tourists from the Southeast Asian country, including purchasing some new buses.

Meanwhile, the number of Japanese visitors to Vietnam remains modest though Vietnam has fully reopened to foreign arrivals since March 15 and dropped the COVID-19 testing requirement for air travellers since May 15, and many airlines, especially national flag carrier Vietnam Airlines, has increased flights between the two countries.

Vietnam welcomed over 484,300 international arrivals in October, up 112%, including 23,800 from Japan - ranking fifth among sources of foreign visitors to Vietnam. The 10-month number of foreign visitors approximated 2.14 million, including only more than 77,200 from Japan, according to the Vietnam National Administration of Tourism.

Masahiko Inada, head of the outbound tourism promotion division at the Japan Association of Travel Agents (JATA), said Japanese people love travelling Vietnam, but they are still a little worrying about pandemic safety when it comes to overseas trips.

However, he held that the number of Japanese travelling abroad will gradually bounce back.

Echoing the view, Tran Thuy, Director for Vietnam at Vivu Journeys of the Thien Minh Group (TMG), said Japanese people are generally prudent tourists and pay attention to all safety factors. 

To attract Japanese visitors to Vietnam, the TMG has designed suitable packages for them while expanding its hotel system, she said, adding that it has worked almost continuously for the last two years, when it has carried out many investment activities but many other firms chose to “hibernate” amid international tourism suspension./. VNA


Vietnamese banks that 'disappear' from the market

Some banks used to be very popular, with hundreds of thousands of customers, but they gradually disappeared from the market because of many reasons.

Discovering Hanoi’s famous incense making village

The craft village with a tradition of more than 100 years impresses visitors for its space that is filled with vibrant colors such as blue, red, yellow, etc. of beautifully shaped bouquets of incense.

Vietnam to reassert its position on the world coffee map

Vietnam is the world's second largest coffee exporter, but its impact on the world coffee market is not commensurate with its position, experts say.


Coffee exports to Netherlands enjoy three-digit growth

Youngest female Vietnamese Associate Professor receives Kovalevskaia Awards 2022

Prof. Dr. Le Minh Thang on March 7, 2023 was presented the 2022 Kovalevskaia Awards 2022 by Prime Minister Pham Minh Chinh.

Third pedestrian street opens in Hue City

The Hai Ba Trung Pedestrian Street was opened on Sunday evening in Hue City, becoming the third walking street in the central province of Thua Thien-Hue.

Entertainment and cultural events of the week (March 27-April 2)

Entertainment and cultural events in Vietnam's major cities on March 27-April 2.


Vietnam wins 17 prizes at International Robothon 2023

K'Duong breaks three youth weightlifting world records

Vietnamese weightlifter K'Duong broke three youth 55kg world records during the 2023 International Weightlifting Federation (IWF) World Youth Championships on March 26 which is taking place in Albania.

Struggling hoteliers seek Government support to revive from COVID-19 crisis

Small- and medium-sized hotels in HCM City are struggling with low occupancy rates and labour shortages, and are in need of support to recover from a COVID-19-induced slump, according to the municipal Department of Tourism.

Lion Championship MMA returns, first fight in Hanoi on April 1

The second season of the Lion Championship mixed martial arts will be back with great fighters and frightening fights in April.

Driftwood space launches in Hoi An

The first ever wood recycle space – driftwood village’s studio – has been launched in the ancient’s Cam Ha Commune on the most favourite bicycle riding road connecting the Old Quarter and An Bang beach.

Hoi An to host International Choir Competition

The event has received registrations from 20 teams representing nine countries and territories, and will feature 13 events with eight grades held at the city’s theatre.

Big race for investment in e-commerce logistics

An increase in online sales has put pressure on the logistics system, thereby triggering the race to invest in Vietnam's e-commerce logistics, according to insiders.

Banks underwriting bonds should buy back bonds: VN central bank

Commercial banks that underwrite and sell corporate bonds have to buy them back if investors so demand, the central bank has said.