return icon

Vietnamese businesses capable of reaching out to global market

Many Vietnamese companies are able to reach the regional and international market after accumulating experience and financial resources in the domestic market.

Entering a Bluetronics electronics store in Phnom Penh, Cambodia, Mr. Tinh, a Vietnamese who has been living in Cambodia for four years, felt comfortable, with enthusiastic employees, and a 5-star shopping experience, which was different from some stores there. "The feeling when visiting a Vietnamese store in a foreign land is hard to tell," Tinh said.

Doanh nghiệp Việt đủ sức ra toàn cầu-1

A Bluetronics store in Cambodia.


Vietnamese services and wisdom

Viettel and FPT have achieved certain success when going abroad, while Mobile World is the first representative of Vietnam's retail industry to go to the regional market, with Cambodia as the first in its journey to conquer Southeast Asia.

The chain of Bluetronics of Mobile World includes about 50 stores, covering 13 of 25 provinces and cities in Cambodia. This chain takes the lead in Cambodia in the number of stores and sales in the retail technology segment.

After gaining successes on the domestic market, Vietnamese businesses are more confident to bring their services and products abroad. After more than 25 years providing local firms with accounting software, Misa currently holds about 50 percent of the segment for small and medium-sized businesses.

Five years ago, the company decided to export its restaurant management software named Cukcuk. This Make-in-Vietnam product has been used in 15 countries, including developed ones such as the US, UK, France, Japan, Germany, and Australia.

Vinsmart is also the story of rapid expansion into overseas markets. After holding a certain domestic market share (ranked third in smartphone sales), Vinsmart immediately went abroad, taking 5G as its core.


Doanh nghiệp Việt đủ sức ra toàn cầu-2

Vsmart phone is launched in Spain.


Le Thi Thu Thuy - Vingroup Vice President & General Director of Vinsmart – said that 5G is the biggest and most obvious opportunity with a new player like Vinsmart. Moreover, Vinsmart is similar in starting point with most technology companies or manufacturers in the 5G ecosystem. The company has invested tens of millions of US dollars to build a research and development team, and to purchase 5G technology copyright, to be autonomous in both design and production of equipment for the 5G ecosystem.

Vsmart phones are available in the markets of Spain, Russia, Myanmar and the US.

Not only Vietnamese big corporations, but also small and medium enterprises have strived to reach out to the world market.

HMGpop started its business in 2013 from selling 3D cards to small stores, then promoting online sales to gradually become one of the three largest Vietnamese providers of 3D cards.

On Amazon, its products regularly hold the top spots in the Card category. HMGpop used to receive up to 1,300 orders per day. The company also recorded a growth rate of 100% on Amazon last year, and sales from Amazon accounted for 30% of its total revenue.

Throwing stones to find the way

It is easy to see that FPT, Viettel, Mobile World, or Vinsmart are the first Vietnamese businesses expanding their business overseas.

At the time Mobile World entered the Cambodian market, mobile phones that were illegally imported occupied a large share in this market. It was very hard for the BigPhone chain to compete with local phone stores as they imported genuine goods and sold them at listed prices. They tried and failed constantly to find the right model, and then replicate it on a large scale.

When Mobile World started going abroad, FPT Group had had 20 years of experience of investing overseas. This group had to accept tasks in the low value chain. To overcome the barrier of language, the company tried to improve the quality of its human resources through organizing Japanese language training programs for its employees.

After a period of time, the FPT Group has become the largest foreign IT company in Japan in terms of human resources with more than 1,500 employees working in 11 offices in this country, and more than 7,000 Vietnamese employees involved in projects for Japanese customers.

Doanh nghiệp Việt đủ sức ra toàn cầu-3

FPT Group’s employees at the office in Manila, the Philippines.


In manufacturing of mobile phones, Vietnamese brand Mobiistar in mid-2018 entered the Indian market. Mobiistar smartphones were sold on Flipkart, the largest e-commerce site in India, and had an agent system in many provinces in India. However, this company had to leave this billion-people market a year later because its partner was bankrupt.

Vinsmart is another Vietnamese brand that has made rapid progress in the overseas market. Like its predecessors, Vinsmart has taken a solid step.

It firstly sold smartphones in Spain, the home country of BQ - the partner that Vinsmart had acquired a majority of shares in. It then entered Myanmar, where it cooperated with Mytel (Viettel) and a domestic carrier. Vinsmart also went to Russia before officially entering the US, where it marketed three models of smartphones for AT&T with prices ranging from $39 to $89.

Digital transformation creates a competitive advantage

Before digital transformation became a development goal in Vietnam and the world, Mobile World had built a technology system to manage its retail chains. In 2004-2005, when Vietnamese businesses still used Excel in management tasks, Mobile World invested in a technology system to manage a few stores in Ho Chi Minh City. This technology platform then helped this chain expand rapidly.

Digital transformation is also the foundation mentioned by FPT Group as a factor to enhance competition.

Three years ago, FPT bought Intelinet, the leading US technology consulting company, to build its capacity towards the goal of becoming the world's leading firm in providing digital transformation services. To prepare sufficient resources, FPT opened big centers in Vietnam, the Philippines, India and Costa Rica to meet the needs of foreign customers in terms of both human resources and the time of project implementation.

Taking initiative in digital transformation, with internationally recognized IT forces, plus achievements in the prevention of the Covid-19 pandemic, Vietnamese businesses are facing great opportunities on the global playing field, as Minister Ministry of Information and Communications Nguyen Manh Hung said at a forum on developing Vietnam’s tech-firms: "Vietnam is the cradle for technology businesses to go global to solve global problems. Using human technology will bring Vietnam to the world."

Diep Luu

Vietnamese firms invest US$21.81 billion in overseas projects

Vietnamese firms invest US$21.81 billion in overseas projects

Vietnamese investors poured a total of US$21.81 billion into 1,420 valid projects abroad during the opening five months of the year, according to the Ministry of Planning and Investment.

Landscape of outbound Vietnamese investment ventures

Landscape of outbound Vietnamese investment ventures

While COVID-19 ddversities are making some firms more prudent, but there are firms that do not hesitate in finding ways to tap into the global market potential.

The 3-year journey of Vsmart phones

The 3-year journey of Vsmart phones

Vsmart phones have seen milestones that have never been made by any Vietnamese phone company.


Garden on mountaintop brings VND5 billion a year to Pa Cop village farmer

Farmer Do Quy Hanh in Pa Cop village, a Thai ethnic minority man in Pa Cop hamlet in Son La province, has his own secrets to growing bountiful orange and longan orchards, bringing profit of VND5 billion a year.

Young people invent anti-cheating software for online exams

As the fourth wave of the COVID-19 pandemic hit the country in 2021, students had to study and take exams online. However, cheating on online exams has caused headaches for schools.

Fed rate hike's impact on Vietnamese economy not significant

The latest interest rate hike by the US Federal Reversal (Fed) will weigh on the global economy, including Vietnam, but experts expect impacts of the Fed’s move on the country will not be significant.

Vietnam Blockchain Union officially debuts

The Vietnam Blockchain Union (VBN) debuted on May 17 with the aim of connecting the local blockchain community to state management agencies to develop legal frameworks for the technology and to accelerate the development of VN's digital economy.

Vietnamese students champion int’l environmental competition

A team of three Vietnamese high school students has won an international prize on environmental sustainability.

NA Chairman meets with Lao PM, discussing measures to boost ties

National Assembly Chairman Vuong Dinh Hue met with Lao Prime Minister Phankham Viphavanh in Vientiane on May 17, where the two leaders discussed measures to promote bilateral relations.

Vietnamese e-commerce likely to reach US$39 billion by 2025

Vietnam’s e-commerce market has recorded strong growth over the years and is likely to bring in US$39 billion in value by 2025, according to data released by the German market research firm Statista.

The results of press privatization

The number of news articles and other articles published in electronic newspapers and magazines have soared recently.

Prime Minister meets representatives of investment funds, groups in New York

PM Pham Minh Chinh have met with leaders of global investment firm Kohlberg Kravis Roberts (KKR) and Visa Group in New York and held phone talks with the Deputy Managing Director of the International Monetary Fund (IMF) during his trip to the US.

SEA Games 31: Vietnam bags 88 gold medals as of May 16

Vietnam has so far obtained 197 medals, including 88 golds, at the ongoing SEA Games 31, topping the tally and leaving other competitors far behind.

Vietnam to play more active role at UN: PM

Vietnam will continue bringing into play its role and making more active and constructive contributions to the common work of the UN in all the three pillars – security-politics, development and human rights, PM Pham Minh Chinh has affirmed.

Billionaire list: Tran Dinh Long loses position, new names emerge

The HPG shares of Hoa Phat Group have seen a fall in price to VND35,900 per share, while billionaire Tran Dinh Long fell from the second position on the list of Vietnamese stock billionaires.

Building a national brand for Vietnamese rice

At wet markets, consumers can find varieties of rice stored in bowls and baskets from age-old brands such as Nang Thom Cho Dao, Huong Lai, Tai Nguyen and Bong Su.

National Development Master Plan: confusion due to conflicting legal provisions

The Law on Planning was approved by the National Assembly in 2017 and took effect on January 1, 2019, but after more than three years, the planning work has not been completed. Many problems have arisen and need the National Assembly’s comments.

First Vietnamese woman reaches summit of Mount Everest

Nguyen Thi Thanh Nha, also known as Céline Nha Nguyen, has become the first Vietnamese woman to conquer the summit of Mount Everest.