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VN firms turn employees into sales channels to reduce influencer reliance
As advertising costs rise and online marketing becomes increasingly saturated, Vietnamese businesses are turning employees and loyal customers into sales advocates to boost revenue and reduce reliance on livestream influencers.
AI platform launched to help businesses build brands
A new AI-powered brand growth platform has debuted in Ho Chi Minh City, offering Vietnamese businesses tools to analyse consumer data, sharpen marketing strategies and measure investment returns amid growing competition for customer attention.
Vietnam's $50 billion FDI surge raises questions for local businesses
Vietnam attracted a record $50.36 billion in registered foreign direct investment in the first nine months of 2026.
Vietnamese firm's $3 billion Qatar win signals global ambitions
A Vietnamese company has secured a contract worth about $3 billion in Qatar, showing how domestic businesses can compete internationally when they have sufficient scale, capabilities and market standing.
