Consumers in Vietnam show a strong affinity for brands investing in new product development and are among the most likely regionally to try new product offerings, according to a report released by a global performance management company.

 VietNamNet Bridge – The latest sales figures confirm that despite lingering market difficulties, sales of domestic automakers continue to grow with Toyota, Thaco and Ford outperforming foreign manufacturers in recent months.

 VietNamNet Bridge – A few days after internationally-renowned Starbucks Coffee opened its first shop in Ha Noi, people still had to queue up for a cup of American-styled coffee.

 VietNamNet Bridge – Vietnamese customers are not loyal to retail banks, as 65–77 per cent of surveyed people were ready to close their banking accounts and change to another bank.

 VietNamNet Bridge – Vietnamese rank seventh in the world in the amount of gold consumed, the third in Asia in the volume of beer drunk and it always is one of the biggest instant noodle consumers in Asia.