VietNamNet Bridge – Having super-expensive mobile phone collections is the hobby of the rich. Many people now can afford the mobile phones worth a fortune.

Luxury mobile phone is small, light and portable, which can be put into the pocket. However, it is very heavy in value.

The owner of a business has reportedly bought a Vertu mobile phone at VND2 billion, the sum of money with which one could buy a two floor house in Phu Nhuan or Go Vap districts in HCM City.

Despite the economic recession, the number of super rich men in Vietnam keeps increasing. A consultancy firm and a foreign bank have released the report about the members of the “super rich men’s club” – those, who have the assets of $30 million at least, showing that Vietnam now has 195 super rich men with the total assets of $20 billion, much higher than the last year’s report with 170 members and $19 billion.

It’s difficult to measure the richness of the people who possess super luxurious mobile phones. However, analysts believe that their assets could be up to hundreds of times bigger than the mobile phones.

Mai Trieu Nguyen, the owner of Mai Nguyen distribution chain, specializing in distributing luxurious mobile phones, said besides Vertu’s products, Vietnamese favor the phones bearing Mobiado, Lamborghini, Bellperre brands.

Though the products are less expensive than Vertu’s, therefore, they are considered as less luxurious, but their prices are sky high.

The dealer said he has sold Mobiado Aston Martin One 77 at VND260 million some days ago. Tonino Lamborghini Spyder L688, priced at VND44 million, is considered as the cheapest product among these available at Mai Nguyen. Bellperre 316L has the quoted selling price at VND48 million, while Mobiado Classic 712ZAF at VND55 million.

Vertu’s products have been selling so well in Vietnam that four Vertu shops have been set up in the country, with two in Hanoi and the other two in HCM City.

Kim Tuyen from FPT, the distributor of Vertu’s mobile phones, said the best Vertu’s sellers are the ones priced at between VND110 million and VND300 million.

Viet Thanh Mobile in HCM City has been known as the shop which offers used Vertu’s products. However, though the products are second hand, they are still very expensive.

Constellation Ayxta, for example, is priced at VND50 million, Touch Pink VND74 million, while Constellation Rose Gold at VND124 million.

It’s a surprise that though the super expensive mobile phones can be used to make calls and messages, except some models such as Vertu TI smart phone, running on Android operation system, they have still been dreamed of by Vietnamese.

Vietnamese began buying the super products five years ago. Mobiado’s products once led the market in terms of the number of products sold, but Vertu led in terms of the turnover.

Mai Trieu Nguyen from Mai Nguyen said at that time, he could sell 15 super products every month. The sales have decreased in the economic recession, but the business still goes smoothly. Ten products were sold in August.

Also according to Nguyen, the sales of super products make up 5 percent of the total turnover of the distribution chain.

Translated by K. Chi