Cross-border e-commerce in Vietnam has grown well in the past year, with millions of products sold online abroad, according to Amazon Global Selling’s latest report that provides statistics about Vietnamese small and medium sized enterprises (SMEs) on Amazon.

Inside an Amazon's warehouse.

According to the report, cross-border e-commerce has been on the rise in recent years in Vietnam. Social distancing and prolonged travel restrictions due to Covid-19 have promoted the growth of the digital economy, contributing to the development of e-commerce and cross-border e-commerce.

In Vietnam, the trend of online exports is increasing, along with the growth in the scale of sellers. According to statistics, within a year, by the end of August 2021, thousands of SMEs in Vietnam sold their products to customers around the world at Amazon's stores.

Some Vietnamese enterprises that have achieved good business performance on Amazon are Minh Long Ceramics, Royal Helmet, Lafooco Cashew Nuts.

The best-selling products on Amazon of Vietnamese SMEs include household appliances, kitchen tools, home gadgets, textile products, and health and personal care products.

In the past year (by August 2021), nearly 7.2 million products of Vietnamese SMEs were sold to Amazon customers around the world (average 14 products per minute).

The number of products sold by Vietnam’s SMEs on Amazon's store increased by 34% compared to the same period last year.

The number of businesses exceeding the sales milestone of $100,000 rose by nearly 18% year on year.

The number of businesses exceeding revenue of $500,000 increased by more than 53% and the number of businesses surpassing the $1 million revenue rose by more than 40%.

Hai Dang

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