return icon

Vietnamese market can be tough for foreign food & coffee brands

For the last half month, visitors to Coffee Bean and Tea Leaf at Dong Khoi Street located near the Metropolitan building in the central district 1 of HCMC can see only closed green doors.

“It has shut down, so we have lost a rendezvous,” complained Minh Hanh, who introduced herself as a ‘loyal client’ of the shop.




The security guard of the building confirmed that another coffee shop will open there next month.

A series of coffee chains in the area opened in the last two years.

Located in an advantageous position, RuNam d'Or, just next to the Notre Dame Cathedral, with modern interior decor, is attracting a high number of clients despite high service fees.

In late 2017, Starbucks opened its first Reserve coffee shop on Han Thuyen street, not far from Bean Dong Khoi. Besides the main drinks, customers can ‘get acquainted’ with Starbucks Reverse bar, where espresso drinks are upgraded with Black Eagle.

In late 2017, Starbucks opened its first Reserve coffee shop on Han Thuyen street, not far from Bean Dong Khoi. Besides the main drinks, customers can ‘get acquainted’ with Starbucks Reverse bar, where espresso drinks are upgraded with Black Eagle.

The shop attracts a high number of expats and Vietnamese Starbucks fans. Analysts say that the former clients of Bean Dong Khoi will join Starbucks Han Thuyen. As the familiar shop has closed, going to a shop nearby is a good alternative for customers.

The close of Bean Dong Khoi has reminded Saigonese of the similar movec by Gloria Jean’s Dong Khoi. In early 2017, the Australia-based coffee brand with thousands of sale points worldwide had to close its last shop at Grand View, Phu My Hung new urban area, and quietly left Vietnam after one decade of presence.

Both Gloria Jean’s Coffees and NYDC began leaving Vietnam by closing their shops on Dong Khoi street.

Sources say that the business performance of the Coffee Bean brand is unsatisfactory. After one decade of presence in Vietnam, the brand has incurred a loss of nearly VND100 billon.

Local newspapers two years ago reported that Australian-owned Gloria Jean’s Coffees decided to close its last store in Vietnam due to slow expansion and an unsuitable business model.

In 2016, New York Dessert Cafe (NYDC) said goodbye to its customers in Vietnam via its Facebook page. It was one of the most popular foreign coffee chains in HCM City and expected to open 20 outlets in Vietnam.

While some foreign cafe chains have to leave Vietnam despite their powerful financial capability and strong brands, many others have been prospering. Their failure is attributed to the lack understanding of Vietnam’s culture.


Hanoi coffee shops offer fantastic skyline views

Hanoi coffee shops offer fantastic skyline views

Hanoi is home to many coffee shops that provide views of the city’s skyline, here are some suggestions of the best places to visit:

Vietnam to manage coffee quality through new database

Vietnam to manage coffee quality through new database

A database of coffee areas would be used as a digital tool to assist partners in managing coffee plantations and quality in Vietnam, participants heard at a workshop held yesterday.  


Mai Lan


Vietnam-Asia trade reaches nearly 475.3 billion USD in 2022

Vietnam’s merchandise trade with Asia reached 475.29 billion USD in 2022, increasing by 9.6% compared to 2021 and accounting for the highest proportion (65.1%) in the country's total import-export value.

Revised Law on Medical Examination and Treatment promulgated

The Presidential Office on February 3 announced the Acting President’s order to promulgate the Law on Medical Examination and Treatment that was adopted by the 15th National Assembly at its second extraordinary session.

Volatile real estate market puts pressure on business results

Volatile real estate market caused revenue and profit of realty businesses to decrease sharply in the fourth quarter of 2022.


CNTraveler picks Con Dao one of best island vacations globally

Six businesses lose fuel distribution licenses

The Ministry of Industry and Trade has revoked the fuel distribution licenses from six local businesses, with effect on February 27.

ChatGPT and AI booms in Vietnam

AI and ChatGPT technologies are forecasted to explode, creating a new wave of technology this year.

Fruit exports to China increase sharply

The recovery of exports to China will contribute to boosting Vietnam's fruit and vegetable industry in 2023.

Former chairs, vice chairs of Thai Nguyen disciplined

Prime Minister Pham Minh Chinh has taken disciplinary measures against two former chairmen, two former vice chairmen and one vice chairman of the People’s Committee of Thai Nguyen Province.

Hotel in Da Lat fined for discriminating against foreign tourists

The People's Committee of Da Lat City in the Central Highlands province of Lam Dong on Wednesday fined Nguyen Thi Kim Thoa, director of Dream Flower Hotel Ltd. Co, for discriminating against tourists.

State Treasury to auction VND400 trillion G-bonds this year

The Vietnam State Treasury (VST) has announced a plan to auction VND400 trillion worth of government bonds on the Hanoi Stock Exchange this year.

Ministry proposes adjusting fuel prices every Thursday

According to MoIT, shorter price cycles are better at keeping domestic prices closer to the global oil prices, even during holidays (except Tet) to minimise the risk of market disruptions.

Indian journalist impressed by Ha Long Bay cruise

Aatreyee Mohanta, an Indian journalist of Telegraph India, enjoyed plenty of quintessential experiences in Vietnam as she travelled on the Aspira Cruise around Vietnam’s Ha Long Bay,


Heavyweight shares help stop market from a fall

Communist Party of Vietnam – leader, companion of nation

On February 3, 1930, Nguyen Ai Quoc chaired a conference to merge three communist organisations in Vietnam into the Communist Party of Vietnam (CPV), marking an important milestone in the country’s history of national construction.

HCM City to open job transaction floors to facilitate businesses in recruiting workers

Ho Chi Minh City's authorities will organise online and offline job transaction floors in the Southwest and Central Highlands regions to support businesses in recruiting labourers.