The event, themed “Vietnam Tourism Roadshow”, involved the Malaysian Tourism Promotion Agency, the Malaysian Association of Tour and Travel Agents, airlines and representatives of more than 100 travel companies from the two countries.
Speaking at the event, Ha Van Sieu, deputy head of the VNAT, said in 2015, about 230,000 Malaysian tourists visited Vietnam, with Malaysia ranking first in ASEAN and seventh in the world in the number of tourists to Vietnam.
The event not only introduces Vietnam’s tourism but also aims to help firms better understand the tastes of Malaysian tourists.
General director of Malaysian Tourism Promotion Board Syed Yahya Syed Othman lauded tourism cooperation between Vietnam and Malaysia in recent years.
Vietnam should pay more attention to Halal food and tour guides to attract more Malaysian tourists, he said, adding that Vietnam cities still lack restaurants for Islamic tourists.-VNA