According to Agoda data, Japan is the most sought-after destination for travelers across Asia as they usher in the Lunar New Year, followed by Malaysia and Thailand.

Agoda’s search data also reveals the top choices within the three most popular markets by volume, Japan, Malaysia, and Thailand.

Capital cities are a major draw in Japan, with Tokyo, Osaka and Fukuoka being the three most searched destinations.

In Malaysia, visitors are particularly eager to head to bustling cities, with Kuala Lumpur, Malacca, and Penang in the top three respectively.

In Thailand it’s Bangkok that takes top spot, followed by coastal party town Pattaya and culture-rich Chiang Mai.

Notably, most outbound Vietnamese tourists headed to Thailand in celebration of Tet (January 20-24). 

Travelers from China and Japan have also sought to make reservations in Thailand during the vacation.

Meanwhile, Thai tourists are keen on visiting Japan.

Vietnam ranks eighth on Agoda’s search platform.

According to a firm’s representative, the tourism industry is pinning hopes on the reopening of popular travel destinations like South Korea, Taiwan and Japan.

Thanh Van