return icon

Vietnamese YouTuber makes sensation of slow cooking

As a Vietnamese pioneer of ASMR YouTube cooking videos, Frank Pham inspires people around the world to stay calm and enjoy their meals through his wonderful cooking.


Since childhood Frank Phạm has nurtured a passion for cooking. The turning point of his career came when he decided to study Culinary Art in Singapore. Photos courtesy of Frank Phạm

As a Vietnamese pioneer of ASMR (Autonomous Sensory Meridian Response) YouTube cooking videos, Frank Pham (Pham The Phuong) inspires people around the world to stay calm and enjoy their meals through his wonderful cooking, creative camera angles and realistic cooking sounds.

With 383,000 subscribers and 211 videos, the future looks tasty for this 28-year-old chef. Pham talks with Vietnam News about his career and views on food.

Tell us more about your channel ‘Culinary Frank’ as well as the style of your videos?

Before deciding to make ASMR cooking videos, I tried many different styles but it wasn’t until watching Ryoya Takashima's YouTube channel ‘Peaceful Cuisine’ that I found my path.

His videos induce love at first sight, due to the peaceful and relaxing atmosphere he delivers to viewers. His videos are not only well-shot with clever camera angles, but also bring incredibly realistic cooking sounds such as the sizzling of frying or the clanking of pots and pans. For me, these sounds convey emotion and recall familiar memories.

I decided to learn from him and have been applying this style to my videos ever since.

What made you decide to become a YouTuber?

This comes from one of my great desires, showing everyone that cooking and eating can be calm and relaxed without the rush of this bustling and busy life.

I always believe that a delicious meal can be useful especially when our lives are always so hectic. If possible, I recommend that you take a moment to cook a complete meal for you and your family. It's a way to appreciate yourself after a hard-working day.

What were the difficulties in the early days of developing the channel?

Besides being a content creator, I’m also a chef working in a Western restaurant in Australia. I work 50 hours a week in the kitchen, so I found it really hard to balance my time for filming and editing my videos, as my schedule is extremely strict.

For the sound recording, I often had to re-record many times because the microphone was too clear, picking up too much noise. If there was a little sound like a baby crying, falling rain or a car horn, I had to wait until things became quiet to continue recording.

After much hard work and dedication, my YouTube channel reached a new height with the “Dong Po Pork” video that hit more than 142,000 views. I was very happy and proud because my efforts were finally recognised. I think that moment made me feel more confident in the path I had chosen.

Quality videos require quality recording equipment. 

Having cooked dishes from many countries from around the world, what do you think is the special feature of Vietnamese cuisine that makes it stands out globally?

I love Vietnamese food, not because I'm Vietnamese but because our country's cuisine is very delicate.

The foods are harmonious in colour and flavour, which transmit different feelings when eating. Almost everything was carefully calculated by our ancestors to become special dishes, which were then passed down among many different generations.

For me, one thing that makes my international friends fall in love with Vietnamese cuisine is the freshness. Most Vietnamese dishes have vegetables and combinations of herbs with fresh ingredients. With the healthy eating lifestyle becoming much more popular, it has really helped our country's cuisine to be more well-known than ever before.

Vietnamese Braised Lemon Grass Chicken made by Frank. 

In the Disney cartoon “Ratatouille” there is a saying: "Not everyone can become a great artist, but a great artist can come from anywhere." Do you agree with this point of view as applied to your profession?

“Ratatouille” inspired me with a lot of valuable lessons. I believe that anyone can cook, but how to do it is another story. Some people are lucky to be born with gifts, but some will need time and hard-work. For instance, in the TV show ‘Master Chef’ all of the contestants are from different professions, but with a passion and dedication for all-things culinary, they are able to become great chefs.

Source: Vietnam News

Vietnam's most famous culinary vlogger

Vietnam's most famous culinary vlogger

The sound of birds singing in the early morning, chickens crowing at noon, and rustling of leaves in the garden frequently appear in the videos of Dong Van Hung - the founder of Mother-made Cuisine (Am Thuc Me Lam) channel.

Da Nang promotes local cuisine through KOL

Da Nang promotes local cuisine through KOL

Da Nang City Tourism Promotion Centre, in collaboration with Helen Le, the host of Helen’s Recipes YouTube channel on Vietnamese cuisine, have launched a livestream programme entitled “Mam Mam Da Nang” 



Hanoi seeks UNESCO's recognition for Mo Muong

Seven must-visit destinations in Vietnam for coffee connoisseur

From the 19th century until now, coffee has taken a journey to become an irreplaceable part of Vietnamese culture and life.

Petrol prices fall to over a year record low of VND21,000/litre

Petrol prices tumbled to the lowest level in more than a year in the latest adjustments made on October 3 by the Ministries of Industry and Trade and the Ministry of Finance.

Foreign ODA and concessional loans reach 15.5% of target

Disbursement of foreign official development assistance (ODA) and concessional loans has been slow, achieving only 15.48% of the target, the Ministry of Finance reported.

More foreign visitors to HCMC signals thriving tourist season

Roughly 100 French, American, German tourists traveled to Ho Chi Minh City on French Le Laperouse yacht of Ponant after the last visit in mid-November 2019 signaling a thriving tourist season.

First monkeypox infection detected in HCM City

The Ho Chi Minh City Department of Health has just announced the first reported case of monkeypox in Vietnam.


2.97 billion USD in FDI poured into HCM City in 9 months

Trendy jobs in Vietnam

New and fashionable professions are being pursued by many young people. But not everyone is succeeding.

Shooting star targets bright future

After the retirement of senior champions, the Vietnam shooting team is now relying on its younger athletes, such as 18-year-old Phi Thanh Thao, who was recently nominated as Best Young Athlete of 2022 at the prestigious Victory Cup.

Hanoi needs world-class entertainment sites to lure tourists

According to experts, the lack of world-class amusement and entertainment zones is a big "hole" in Hanoi's tourism.

HCM City tightens management of food labelled 'organic'

Many families choose organic food though recently several supermarkets and e-commerce platforms had to apologise to consumers after non-organic food was labelled and sold as organic.

Vietnam win ticket to 2022 Futsal Asian Cup quarterfinals

Despite their defeat in the match against Japan on October 2, Vietnam’s national futsal team will advance to the quarterfinals in the 2022 Futsal Asian Cup as it ranked second in Group D.

Many parts of Vietnam saw increased fertility rates during pandemic

Fertility rates over the past two years increased across many localities in Vietnam, and it was even higher than the total replacement birth rate, said Director General of the General Department of Population and Family Planning Nguyen Doan Tu.

HCMC plans to eliminate 20,000 slum areas by 2025

According to the Ho Chi Minh City Department of Construction, over the past 20 years, the city has removed 36,000 slum areas along canals, but there are still about 20,000 of them.

Vietnam to have 33 new highways by 2030

With 33 highway projects totaling nearly 3,000 km long planned for construction in 2021-2030, a decade of busy expressway building is expected.