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VietNamNet Bridge – The national television broadcaster VTV and state-owned digital broadcaster VTC have reached agreement with private group AVG on the copyright of the upcoming V-League.
National TV channels not ready for V-League 2011
AVG – redoubtable rival of Vietnam national TV broadcaster
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VCTV has made public its schedule for V-League 2011. This broadcaster will air live at least two games in the fourth and the seventh rounds.
Digital broadcaster VTC has also signed a contract with AVG. Director of VTC3 channel Vu Quang Huy said that V-League 2011 will be aired live on both the paid-channel VTC3 and free channel VTC7.
Huy said VTC plans to air live two games a round. He didn’t disclose the fee that VTC has to pay AVG, but in case VTC and VTV want to air live the same games VTC would ask AVG to hold a meeting among broadcasters.
Huy said that when necessary VTC will cooperate with AVG and even VTV and to reach their highest common priority: serving the audience.
VTC will announce the broadcast schedule for V-League 2011 this week because the event will start on January 22.
The Vietnam Football Federation (VFF) has sold the television copyright of the V-League to AVG, a private group, for 20 years at the price of VND6 billion ($3 million) for the first year.
AVG holds the broadcast right but it doesn’t have its own TV channels yet so if AVG doesn’t reach agreements with other broadcasters, Vietnamese fans may lose the chance to enjoy the event.
In mid-December, AVG announced it would not collect copyright fees of V-League in the first year – 2011. However, in another announcement, it divided partners into three groups (partners that want to purchase the broadcast right, those that air the event free of charge and those that want to cooperate with AVG in production) to collect copyright fees.
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