VietNamNet Bridge – The central city of Da Nang has been attracting the attention of both domestic and international tourists. In the list of "Top 10 global destinations" by TripAdvisor, the No.1 Global Destination in 2015 is Da Nang (including Hoi An town of Quang Nam province).

The Dragon Bridge in Da Nang.

The other destinations are Sihanoukville (Cambodia), Limassol (Cyprus), Ao Nang (Thailand), Bodrum City (Turkey), Naha (Japan), Hurghada (Egypt), Kazan (Russia), Manaus (Brazil) and Eilat (Israel).

TripAdvisor is the leading travel website in the United States and is very well-known worldwide. This site provides travel information and evaluates most of the restaurants, hotels, and tourist destinations worldwide through feedback from more than 60 million of customers. TripAdvisor’s reviews, therefore, are trusted and influential and they provide practical value more than any evaluation of a competent authority.

Looking back on this assessment, someone may wonder: "The Bay of Da Nang and Da Nang beach are nice, but they are not the most beautiful in the world. Hoi An town in Quang Nam is a peaceful ancient land, the convergence of many cultures from hundreds of years. The town, with architectural diversity that has been preserved for many generations, has been recognized as a UNESCO World Cultural Heritage site, but it is not the most spectacular in the world.

Regarding infrastructure, Quang Nam - Da Nang is also a civilized, modern and a young city compared to Hanoi and HCM City. For food, it has delicious cuisine but they are not very well-known. Quang Nam - Da Nang does not have outstanding cultural activities that are held often or a prominent "night life" and no famous festivals.

So what helped Quang Nam - Da Nang become the No.1 Global Destination in 2015?

Seeing the list of "Top 10 global destinations" in 2015, we can see all these names are quite unfamiliar with international visitors and they are shortlisted because they satisfy the emotional evaluation of tourists around the world, such as comfort of a clean environment, safety and polite people. For Quang Nam - Da Nang, tourists are impressed by locals who are very friendly and honest.

Visitors to Quang Nam - Da Nang don’t have to worry about prices when they purchase souvenirs or room rates. They also don’t have to face beggars or thieves on the street. They can wander on the street day and night without any worry about security.

A Dutch doctor who worked at the Da Nang Cancer Hospital for a short period of time said he has a very good impression of a clean environment in the city. He does not see rubbish in the Han River, on the road or the beach stretching dozens of kilometers long. He also did not see rubbish in Hoi An town.

Everyone knows the marketing value of local culture in tourism. And the core value of the local culture is human culture, in which the original is still a culture of self-esteem. With self-esteem, one can respect others and self-esteem is part of the personality of Quang Nam – Da Nang’s people. That is the basic cultural link between people, although they don’t speak the same language, or have the same culture.

DNSGCT