A workshop centering on social media’s impacts on “fashion judgment,” hosted by media studies professor Minh-Ha T. Pham, will take place at the Factory Contemporary Arts Centre in District 2 of HCMC on March 9.

Disputes over fashion copying are today commonly settled in trials by social media - PHOTO: COURTESY OF THE ORGANIZER

Today, disputes over fashion copycats are commonly settled not in courtrooms but in trials by social media. Fashion copycats and their supporters are routinely named and shamed online, resulting in numerous consequences.

In other words, social media users are playing a major role in directing the operations of the fashion market. In the workshop, two questions will be considered: how do social media users define and control fashion property and fashion piracy?, and what are the impacts of these online activities on the people’s understanding of the expanding scope and scale of consumer labor as well as of citizens’ control?

Minh-Ha T. Pham is a media studies professor at Pratt Institute, New York City. Currently living in Brooklyn, New York, she researches and writes about power and fashion labor in the context of global and digital economies. She is the author of Asians Wear Clothes on the Internet, a book that examines how race and gender shape the work and economy of personal style blogging as well as numerous academic and mainstream media articles.

The workshop will be conducted in English with Vietnamese translation.

SGT